Paweł Bareja

• Reporting to the management board (market & sales analysis, product & price comparisons, price walk etc.)
• Creation and implementation of product strategy 2013-2015
• Participation in creating new segment of tractor line
• Close cooperation with Headquarters in India
• Development of foreign markets (Germany, Turkey & others)
• Creation and control of marketing budget ( <5 mln PLN)
• Creation of marketing campaigns (TV, press, Internet, outdoor)
• Direct marketing: with use of internal and external databases of customers
• Creation of CRM system (loyalty programs, testimonies etc.)
• Cooperation with dealers from Poland, Germany, Turkey, Romania, Lithuania etc. (motivation programs, trainings, dealers’ POS)
• Ad hoc marketing projects management
• Planning and supervision of trade fairs & demos (Agritechnica Hannover, Bursa Turkey, Agroshow Bednary, Agrotech Kielce etc.)
• Market and product analysis
• Marketing, positioning and launching of products on foreign markets (Germany, Turkey, Hungary)
• Online marketing (management of Google Analytics & Adwords, development and management of www.farmtac.pl & Dealers’ website platform & Farmtrac store content)
• PR coordination (cooperation with TV: TVP Info, TVP Regionalna Polo TV, TVN Turbo, RADIO: Radio Pin, Radio Zet Gold, PRINT: Magazyn Sukces & all industry magazines )
• Launching new products

• Product management of MPV and commercial vehicles (Hilux, Hiace, Dyna)
• Market analysis, product analysis, price comparisons
• Supply chain management
• Set up sales targets and realization
• Creation of vehicle specs, special offers & special versions
• Creation of price lists, discount and special offers for customers
• Analysis of sales
• Creation of marketing campaigns and promotional campaigns
• Close cooperation with Toyota European Headquarter and dealers (Belgium, Portugal, South Africa, Poland)
• Participation in homologation process of vehicles
• Logistics of stock vehicles