Magdalena Kowalska

GP People is a international job agency, where I was responsibile for all marketing and
employer branding tasks. Especially supporting recuitment team in attracting of potential candidates.
One of my project was 'Check your CV with GP People - it works!'. GP People got for this EB Creator 2016 Award - granted by the biggest Polish recruitment internet portal Goldenline.pl
Responsibilities: marketing and sales support, recruitment marketing, Social Media, PR, internal communication and employer branding, digital marketing, e-mail marketing, graphic design (CorelDRAW).
Details: http://tiny.pl/gj12b

Danhoss is the biggest Polish e-store with party and gifts articles (brands: partybox.pl, crazyshop.pl, zrobkartke.pl, crazyladies.pl, urodzinydziecka.pl). I was responsible for all ecommerce tasks, focusing on SEO, Social Media and advertising.
Resposibilities: coordinating the work of Marketing Department; digital marketing; e-mail marketing; ATL and BTL marketing; coordination& administration of company Social Media profiles and blogs; PR communication&contact with media; websites administration (content, UX, SEO, SEM etc.); planning&implementation of marketing activities; google adwords campaigns for 5 e-commerce stores; advertising campaigns on Facebook; advertising campaigns on websites and TV; analysis and reports (Google Analytics, e.g.: traffic, conversion, UX); loyalty program; customer segmentation; monitoring of competitors' actions; tracking industry trends; implementation of new products; cooperation with external bloggers; CSR projects; styling photo shoots for websites and Social Media /original project/; content marketing (e.g. party inspirations /original project/); personalized party decorations (original project).

The Party project deals with the organization of occasional parties, birthdays, hen parties, anniversaries, corporate events and any other occasion you want to celebrate.
The fun of creating decorations, inventing themes or preparing the menu turned into a complex parties stylizations, when two girls, Magda and Agata, had met and decided to create together. Since then a lot of creative projects were made for individual and business custumers.
Responsibilities: organization and stylization themed parties, marketing and PR activities, website management, SEO, SEM, photography, graphics, Social Media, e-commerce, advertising campaigns on Facebook (brand: Partyshow.pl), blogging.

Ergis Group ia a leading producer of industrial packaging, films for food and pharmaceutical packaging and PVC hydro-insulating films in Central Eastern Europe.
Responsibilities: Public Relations (contact with media, press releases); Investor Relations (information for shareholders, publication of financial reports according to the law regulations, presentations for shareholders and media, bilingual translations (Polish-English)); administration of company websites (content, media information); coordination of promotional campaigns; preparing budget plans ; management of e-mail accounts; office administration; business correspondence; ordering promotional materials; building a positive company image; partipization in fairs; internal network management.

After my studies I was recruited to Management Trainee Programme in Jeronimo Martins - Portugese owner of the biggest web of discount markets 'Biedronka' in Poland (direct competition to Lidl and Tesco). I gained my experience in HR Departments and in the same time I finished my post-graduated studies in Human Resources Management.
Responsibilities:
receiving, revising and auditing reporting sheets related to time distribution from employees to log in computerized system, checking ECP reports; preparing payroll checks and verify alongside master listing of employee records as well as approved actions; ensuring to complete correspondence and required documents for respective employee actions;
initiating staff action requests as per policy for submittal across automated network for apt action;
consulting and answering employee's questions and grievances; head responsibility for completion of certain paperwork, personel acts; explaining human resources policies, procedures, laws, and standards to new and existing employees; preparing and analyzing HR reports; preparing and analyzing exit-interview with employees; CSR projects; project moving the department to outsourcing center; presentations and evaluations HR reports and data; contact and cooperation with operational department; other HR projects.

koordynacja pracy restaruacji; delegowanie zadań podległym pracownikom; sprawna organizacja pracy podczas zmiany; kontrola i ocena wykonywania obowiązków pracowników restauracji