Arkadiusz Krokowski

Online Sales&Marketing

- communication and online marketing strategy preparation for online sales channel based on sales performance (B2C and B2B);
- eCRM development incl. strategy and daily operations;
- X-sale Up-sale, retention based on customer data with high focus on segmentation and behaviors;
- budget preparation and responsibility;
- media and creative agencies cooperation;
- online marketing team management;
- direct reporting to Online Director

Annually goals achieved – growth, OM channel share, IR, NSV, traffic;

- sales and communication strategy preparation for online sales channels incl. main sales and efficiency KPIs for each sub channel;
- strategy implementation for Tchibo Direct PL based on all online marketing tools like: Programmatic, REM, Display, eDM, SEM, Affiliation, FB
- eCRM responsibility – segmentation and customer campaigns preparation,
marketing automation;
- sales result responsibility prospects and customers – topline and bottom line indexes (P&L)
- budget (A&P) management and supervising;
- cooperation with agencies, media house and main internet market players;
- member of international development’s team – new webpage, othet projects;
- media tender responsibility;
- direct reporting to eCommerce Director, Board Member.

Online strategy implementation, new webpage development, successful lead and brand campaigns, rebranding implementation;

- creation of media communication and sales strategies for internet channel;
- execution of the strategies using available means of communication and sales including: SEM, SEO, mailing, display, ‘RTB‘, performance on HOME, SOHO/SME, CORPORATE markets
- preparing development strategy for company's websites and optimization of e-commerce activity based on analytical data from Google Analytics, Adobe Omniture, etc.;
- responsibility for the outcome of sales for the channel e-commerce;
- involvement in the creation and management of the budget allocated A&P;
- ensuring consistency and correctness of marketing communications;
- media strategy creation and verification in collaboration with media agency
- brand strategy preparation for digital
- preparation of sales and public image campaigns together with interactive agencies and media houses;
- management and cooperation with external partners;
- webpage optimizations;
- internet service coverage for business customers events eg. Biznes To Rozmowy”
- reporting directly to Marketing Director and Managing Director of e-commerce (since 05/2012);

Dział marketingu i sprzedażyj. Bezpośrednie raportowanie do Dyr. Wydawnictwa.
Poziom zarządczy -1.

Główne obszary odpowiedzialnosci:

- realizacja celów sprzedażowych
- zakup mediów
- lead generation
- CRM
- budżet
- budowa bazy newslettera
- program lojalnościowy
- zespół 6 osób

Dział Intrenetu. Bezpośrednie raportowanie do Kierownika działu. Poziom zarządczy -3.

Główne obszary odpowiedzialnosci:

- rozwój stron intrenetowych Wydawnictwa
- optymalizacja stron pod kątem sprzedażowym
- zarządanie contentem
- CRM oraz newsletter
- budowa bazy newslettera
- redakcja książek o tematyce budowlanej oraz publikacjami online