Wojciech Raś

Are you looking to regain control over your media governance process and drive sustainable value? Progmatic can help.
We’re helping advertisers to reassess their media agency strategy, regain control over their entire media governance process and reclaim media value, leveraging media and procurement process expertise with industry insights and data processing capabilities.
We leverage past experiences across multiple industries (including energy, finance, telecom, retail, media, FMCG, appliances, consumer electronics and more) to design and implement robust and sustainable governance processes.
We’re a big propagator of transparency in the industry and dedicated to help our clients to re-balance the power equation between them and the media agencies and fully control the end-to-end governance process throughout every stage of their relationship.
We focus on pragmatic solutions that deliver the biggest incremental improvement in relation to the efforts put and ones that fit the advertiser’s resources and maturity of the organization.

If you or your brand are interested in learning more about how Progmatic can add value and assist you, please do not hesitate to reach out.

Thank you for your support and future business as we embark on this exciting journey!

Continuation of the media auditing and consulting role at Media Path after the company takeover. Account management of the international clients in FMCG, Utilities and Home alliances sectors.

• Account management for customers (energy, finance, telecom, home appliance)
• Development and execution of Media Agency Pitches (strategy, fee, cost guarantee assessment, commercial, MSA, SoW, PRF and KPI negotiation): value creation in the range of 15 – 42%
• Conduct of on-going cost guarantee tracking and media deep-dive audits
• Assessment and redesign of the customer’s end-to-end media processes (including governance)
• Audit and pitch methodology development
• New Business Development

• Development and implementation of Global Media Strategy
• Design and alignment of a new Media Operating Model with key stakeholders
• SRM with media holding companies across 9 zones; management of +1 BLN USD annual spend
• Lead multiple contract negotiations and reviews, resulting in multi- MIO USD savings
• Media ROI optimization & efficiency, contract compliance
Procurement Lead of a Global Media Pitch

Disruptive Innovation Organization.
- EMEA key Digital Joint Business Partners SPOC
- Programmatic and OBA leader EMEA

Media buying (TV, Press, Digital, OOH) in Central Europe (PL, CZ, SK, HU, LT, LV, EE)
AoR management

EMEA POME Sampling agency strategy & execution

Roll-Out Leader Germany for a big outsourcing project in Facilities:
• project management: introduction and implementation of the new facility management supplier to the German plants.
• budget set-up, budget negotiations with the supplier. Contractual compliance with the Master Service Agreement.

Governance Cluster Leader Germany for the outsourcing project in Facilities.

• operational and commercial governance; contract compliance, financial and operational performance of the supplier; ownership of the balanced score card; reporting of the regional perfomrance to the Western Europe Governance Leader
• governance process optimisation
• relationship ownership for Germany

Cleaning and Security services owner in Facilities Spend Pool Germany. Sourcing Facilities Spend Pool Germany.
• sourcing
• setup and conduct of inquiries
• negotiation with service providers

Project for BMW Group in Munich (Germany)
• Acquisition and coordination of the distribution process of the training materials for the National Technical Training at BMW Group

• Establishment and control of the warehouse logistics for the training materials at BMW Training Academy

• Coordination and integration of the Hectas team into the BMW organizational structure

Training Management:
• Control and coordination of the acquisition and distribution process

• Optimization of the ordering process as well as warehouse reporting system

• Car pool and training materials budgeting

• Strategic and organizational assistance in the change management process

• Screening and interviewing prospect interns

Setup and management of a small second-hand bicycle business
• Direct selling to the customers
• Purchasing
• Service and after-sale service

Marketing research:

• Design and analysis of the market research concerning the Premium SMS service market in Poland