Tomasz Sachanowicz

- Developing Digital Media strategy
- Supervising content management for Loyalty App (Samsung Members)
- Data Driven Marketing for Retail
others...

-> Project Manager – Galaxy Note 8 launch campaign in France (currently ongoing campaign)
- Campaign strategy and tactics development
- Management and coordination of campaign areas: Creatives, Media, DSPs, DMP, Ads serving/tracking tech., etc.
- Marketing channel (Media, Social, CRM, MCS) orchestration (advanced data science on cookie profiling)
- Device Graph analysis (Drawbridge) – for Media optimization (unified user profile) and conversion tracking
- Multiple 3rd party data involvement (Cookie enrichment, DSP profiling, Tags)


-> Project Manager – Project Lead in Vietnamese digital campaign for Home appliances
- In charge of overall campaign management in cooperation with 5 agencies (Media/Digital/CRM) and subsidiary depts.
- Achieved overall 25% Open rate for targeted segments of 400k customers (based on propensity to buy)

-> Project Manager – In charge of campaign management - CRM consumer profile data enrichment 2017
- In charge of Project Management and campaign set-up – CRM: Email content management, Segmentation, Targeting
- In charge of campaign Landing Page development – creatives, translation/regionalization, content management
- Countries in scope: Australia, Indonesia, Singapore, Vietnam

-> Project Manager - Email Marketing Optimization for South East Asia Region 2017
- In charge of development of Email Campaign Best Practices for regional consistency with Key local CRM managers
- Research and implementation of Email Campaign monitoring for regional pilot run
- Introduced new Email Campaign / CRM metrics: Inbox Placement/SPAM rate, Email Read-through time, others,
- Achieved in pilot campaign Email Open Rate ↑ 2.3X - 4.1X, Bounce Rate ↓ 1/13X - 1/2X (in 2 months period)
- Countries: Australia, Indonesia, Singapore, Malaysia, Vietnam

-> Project Manager – Universal Landing Page / Dynamic Web Form for South East Asia Region 2016/2017
- In charge of project management Universal Landing Page development – backend for quick Marketing Campaign creation
- Managed solutions implementation: Dynamic Tag Manager, CRM(direct I/F), Adobe Audience Manager (DMP) (direct I/F)
- Delivered Landing Page to be used in South East Asia Region – 9 subsidiaries
- Landing Page used for Galaxy S8 pre-launch registrations

-> Project Management support - In charge of technical set-up of Data-Driven Marketing campaigns 2016
- Technical set-up to secure data flow between Landing Page and connected systems : CRM, Adobe AAM (DMP), Media optimization tags, Social Login
- Achieved 200k+↑ customer CRM attributes enriched (Indonesia) – behavioral (DMP), product ownership, purchase intent
- Achieved 36%↑ CRM Consumer profile enrichment (Regional Campaign: Australia, Singapore, Indonesia, Vietnam)

-> Project Management support - Sales Lead Generation campaign in South East Asia region (ID, TH, VN)
- In charge Campaign technical set-up: Online Sales tracking (Marketing Comm. Channel -> Final Conversion)
- Achieved 10x uplift of products sold in Thailand TV / REF / WM

-> Project Management support- Marketing Agency management system and process implementation 2015
- Delivered 2 day training for system and process in Brazil , Chile, Colombia, Europe, India, Russia

Internship in Compliance Department in Asseco Poland S.A.

Responsibilities:
- Project Management Support in recertification of Security and Risk Mgmt. Standards of ISO 27001, ISO 31000, ISO 27005
- In charge of Data Privacy Policy update
- Compliance incidents management

Reprezentowanie interesów studentów przed najwyższymi władzami uczelni - Uniwersytetu Warszawskiego

Prowadzenie programu Studenteria we wtorki od 11.00 do 13.00
Reportaże i inne radiowe wojaże ;)

Dbanie o wizerunek największego studenckiego święta Warszawy, tworzenie notek prasowych do mediów, dbanie o pozytywny przekaz informacji na temat tego co Samorządy Studenckie warszawskich uczelni szykują na ten rok z okazji święta.

Organizacja projektów:
- Juwenalia Uniwersytetu Warszawskiego,
- Letnia Scena Akademicka,
- Wielkie Połowinki UW,
- Witaj na UW (Koncert otrzęsinowy),
- Koordynacja mniejszych projektów organizowanych w jednostkach administracyjnych Samorządu Studentów UW

Organizacja eventów kulturalnych:

Letnia Scena Akademicka

Koncert "Witaj na UW"

Organizacja konkursu dla młodych kapel muzycznych oraz dwóch koncertów finałowych na których najlepszy zespół otrzymywał nagrodę główną. Zarządzanie zespołem zadaniowym, koordynacja kampanii medialnej,