Umiejętności
B2B
Marketing B2B
Copywriting
Digital Marketing
Marketing bezpośredni
Event Management
Lead Generation
Analiza rynku
Komunikacja Marketingowa
Strategia marketingowa
Reklama online
Marketing internetowy
Publikacje online
publikowanie
SEO
Social Media
Social Media Marketing
E-mail marketing
Doświadczenie zawodowe
Marketing Manager
IQPC
Had sole responsibility for the research and analysis, planning and strategy, budgeting, execution and performance management of multi-channel marketing plans for 20-25 B2B events across a number of portfolios including pharmaceutical, oil and gas, customer experience and legal for both launch and repeat events. Activities resulted in direct generation of qualified delegate and sponsorship leads and delegate revenue.
Marketing Executive
BioMed Central
Was responsible for the marketing, strategy and budget of two high-end journals with subscription content and a library repository product at this online biomedical publisher.
This role required me to liaise with the sales, editorial and web management teams to coordinate ideas and implement activities to grow this product portfolio via co-ordinated online and offline activities. This included regular monitoring and adapting of Google PPC advertising to increase the number of website visits and subscriptions.
This role required me to liaise with the sales, editorial and web management teams to coordinate ideas and implement activities to grow this product portfolio via co-ordinated online and offline activities. This included regular monitoring and adapting of Google PPC advertising to increase the number of website visits and subscriptions.