Hanna Viita

Partner at Mindbox, an independent consultancy providing expertise within sales, marketing, brand, business processes, business change, project management and project resourcing.

Mindbox services include business areas where knowledge around mobility and digital channels is of relevance. Part of Mindbox services is tailored for Mobile Virtual Network Operators (MVNOs).

Account management in Central and Eastern Europe including 16 markets within mobile telecommunications industry. Contributing to successful client relationship, strategy creation, execution of activities, positive growth and sales results.

Development of global brand strategy.
Communications and implementation.

Heading the marketing and communications, managing marketing team in Nokia Poland. Part of local management team. Execution of first Polish moblog service (Golden Arrow).

Regional marketing responsibility and head of integrated marketing team.

Transformation of web presence from static product presence to interactive consumer driven web experience.
Responsibility for (EMEA) media strategy, global integrated marketing campaigns, product placements, web management and restructuring corporate web presence, consumer and b-b events, management of Nokia global snowboarding sponsorship activities. Planning and implementation of interactive multimedia adventure Nokia Game in 17 markets (Golden Lion in Cannes). Trained spokesperson.