пропозиції роботи
Marzena Oleszczuk
Global Communication Manager, ABB
Kraków,
małopolskie
Dołącz do GoldenLine i obejrzyj pełny profil tej użytkowniczki
Zobacz pełny profil
Umiejętności
Marketing bazodanowy
zarządzanie marketingiem
Zarządzanie produktem
rozwój ofert
Zarządzanie zespołem
Języki
angielski
biegły
hiszpański
dobry
niemiecki
dobry
Doświadczenie zawodowe
Digital Marketing&Campaign Manager
IMI Hydronic Engineering
• development and execution of digital strategy
• management of all digital marketing tools
• management of all supplier agreements related to digital marketing
• global development of new product campaigns and image campaigns according to business requirements
• implementation and tracking of new product campaigns globally
• measurement of results and reporting to organisation
• driving continuous improvement in all digital marketing tools
• management of all digital marketing tools
• management of all supplier agreements related to digital marketing
• global development of new product campaigns and image campaigns according to business requirements
• implementation and tracking of new product campaigns globally
• measurement of results and reporting to organisation
• driving continuous improvement in all digital marketing tools
Key Account Manager
- Generation of new potential leads
- Establishing and maintaining relationships with potential customers
- Presentation, offer and contract preparation
- Commerce negotiations
- Realization of business plans (targets)
- Support marketing activities
- Establishing and maintaining relationships with potential customers
- Presentation, offer and contract preparation
- Commerce negotiations
- Realization of business plans (targets)
- Support marketing activities
Sales Manager
- Generation of new potential leads
- Establishing and maintaining relationships with potential customers
- Presentation, offer and contract preparation
- Commerce negotiations
- Realization of business plans (targets)
- Support marketing activities in region
- Establishing and maintaining relationships with potential customers
- Presentation, offer and contract preparation
- Commerce negotiations
- Realization of business plans (targets)
- Support marketing activities in region
Marketing Manager
October 2006 - August 2009 Marketing Manager
- Coordination group of 3 people
- Forming marketing strategies and budget
- E-marketing:
1. Creating Comarch web site
2. Forming and coordinating campaign in Internet (trade portals), SEM, SEO
- PR:
1. Preparing press release
2. Direct contact with trade journalist
- Event marketing:
1. Organizing conferences for clients, partners
2. Organizing road shows in main polish cities (about 10 conferences presenting Comarch’ products)
3. Coordination Comarch participation on different events in Poland and abroad
- Cooperation with graphic designers, webmasters
- Negotiations with subcontractors
- Coordination group of 3 people
- Forming marketing strategies and budget
- E-marketing:
1. Creating Comarch web site
2. Forming and coordinating campaign in Internet (trade portals), SEM, SEO
- PR:
1. Preparing press release
2. Direct contact with trade journalist
- Event marketing:
1. Organizing conferences for clients, partners
2. Organizing road shows in main polish cities (about 10 conferences presenting Comarch’ products)
3. Coordination Comarch participation on different events in Poland and abroad
- Cooperation with graphic designers, webmasters
- Negotiations with subcontractors
Marketing Specialist
• Organizing conference for clients ( coordination 2 biggest conference for SME Partners – 550 people each one)
• Coordinating marketing budget and supervision marketing strategies in 700 partner-companies in whole Poland
• Forming Media campaign (press, Internet, TV, Radio, buses, billboards)
• Negotiation with subcontractor
• Coordinating marketing budget and supervision marketing strategies in 700 partner-companies in whole Poland
• Forming Media campaign (press, Internet, TV, Radio, buses, billboards)
• Negotiation with subcontractor
Szkolenia i kursy
• NLP
• Sales Manager Academy
• Goal management
• Time management
• Effective people management
• Presentation and auto presentation
• Negotiations
• Advanced Excel
• Quality Management PCBC
• Presentation on conference „Quality of education in economy based on knowledge”
• Presentation on conference Challenge on Quality Management
• The MBA Intensive Program "Business Management with Emphasis in Enterprises of the Food Industry in Athens (one of the authors of book about situation in European Market after 2004)
• Sales Manager Academy
• Goal management
• Time management
• Effective people management
• Presentation and auto presentation
• Negotiations
• Advanced Excel
• Quality Management PCBC
• Presentation on conference „Quality of education in economy based on knowledge”
• Presentation on conference Challenge on Quality Management
• The MBA Intensive Program "Business Management with Emphasis in Enterprises of the Food Industry in Athens (one of the authors of book about situation in European Market after 2004)
Edukacja
Język angielski w biznesie, studia podyplomowe
Krakowska Szkoła Wyższa im. Frycza Modrzewskiego
Business Managment with Emphasis in Enterprises of the Food Industry, MBA
AUA in Athens, Greece
Zarządzanie Jakością, magisterskie
Akademia Ekonomiczna w Krakowie
Specjalizacje
Marketing
Zarządzanie marketingiem
Organizacje
Koło Naukowe Zarządzania Jakością
AZS przy Akademii Ekonomicznej w Krakowie
AZS przy Akademii Ekonomicznej w Krakowie
Inne
Driving license (B) (since 1999)
Grupy
UEK
Uniwersytet Ekonomiczny w Krakowie, założony w 1925 roku, to jedna z najlepszych państwowych uczelni ekonomicznych w Polsce, a jednocześnie największa uczelnia ekonomiczna w Europie Środkowej.
Business Marketing
Marketing Sekrety. Social Media Marketing. Marketing wirusowy, marketing szeptany, event marketing, experiential marketing, guerilla marketing, marketing doświadczeń, content marketing.
Career coaching
Coach, Coaching = dla osób, które prowadzą lub będą prowadziły coaching, coaching kariery, jak również dla wszystkich tych, którzy uważają, że coaching jest pomocnym narzędziem w odkrywaniu i planowan
Eksperci sprzedaży
Grupa poświęcona rozwojowi sprzedaży: technikom, sposobom, które sprawdziły się w praktyce, od ustawienia działu i zarządzania nim poprzez ustawienie i ulepszanie procesu sprzedaży po szczegóły rekrut
Event Engineering
Forum o eventach, technologiach eventowych, telebimach, laserach, nagłośnieniu i oświetleniu. A także o multimedialnych scenografiach. Zapraszam wszystkich związanych z branżą eventową.
