Dawid Pawlicki

- executing marketing and PR strategy in close cooperation with members of the board
- preparing annual/quarter marketing plans and OKRs, measuring KPIs and creating campaigns calendar
- leading multicultural team of 12 individual
- managing marketing budget above 3mln pln
- leading marketing activities of 3 active global brands (Divante, Vue Storefront, Open Loyalty)
- driving marketing transformation through communication and rebranding process
- Partnering with all kinds of agencies (PR,branding, SEO and SEM)
- deploying marketing tools (buyer persona, ICP process, competitors landscape, etc.)

- Creates and recommends brand strategy and 18M plans in close co-operation with the MD/CMO and BP, executed through cross-functional teamwork.
- Develops integrated brand communication stategy and secures efficient implementation of media plans within the budget.
- Ensures implementation of marketing activities against agreed and aligned critical paths and predefined KPIs; complied with DEDVIM process.
- Developes creative materials aligned with objectives and brand positioning.
- Designs 18-months NPD pipeline (with validated potential) according to brand strategy and secures timely implementation.
- Continuously monitors brand health status & consumer insights adjusting activity plan/brand positioning accordingly.
- Ensures financial assumptions (CAPEX) are developed for each calendar activity & secures post-evaluation.
- Proactively builds team know-how via leveraging multiple sources & facilitating best practice sharing.
- Plans annual marketing budget and controls investment streams & team G&A.
- Leads, develops and motivates brand teams and strengthens cross-functional relations.
- Supervise and effectively manages the brand’s marketing vendors to make sure that best quality and optimal pricing are constantly met.
- Builds internal alignment and secures communication with Operations.

Inbound marketing strategies through all consumer touch-points:
• Secures delivering B2B sales leads. Main responsibilities:
• Manage and develops www.righthello.com homepage. Conversion optimization, change implementation, A / B testing, remarketing campaigns, RWD optimization.
• Ensure effective PPC campaigns across AdWords, Facebook, and LinkedIn services.
• Manage marketing & sales automation project implementation.
• Actively search for new sources of leads through inbound marketing.
• Prepare marketing communication supporting current business activities and product strategy.
• Analyze customer satisfaction through the customer journey. Prepare case study and buyer personas.
• Develop creative materials aligned with the objectives and brand positioning.
• Supervise the in-house design team and strengthens cross-functional relations based on the Scrum framework.
• Work together with the sales team. Develop sales offers and temporary promotions.

The main responsibilities include planning and conducting marketing strategies of TOYA brands (YATO, POWERUP, STHOR, VOREL, FALA, FLO, LUND) in particular:
- setting-up and implementation of brand strategy and brand communication plans;
- advertising campaingns creation and launching;
- repositioning and refreshing brand images;
- launching and conducting new advertising delievery channels;
- internal marketing processes improvements;
- building and maintaining lasting relationships with customers and business partners.

Obowiązki:
• kosztorysowanie, planowanie i realizacja procesu produkcji spotów telewizyjnych, internetowych oraz radiowych
• pomyślna i terminowa realizacja projektów w ustalonym budżecie z naciskiem na wysoką jakość
• organizacja i koordynacja działań zespołu projektowego oraz budowanie i utrzymywanie trwałych relacji z klientami

Osiągnięcia:
• portfolio kilkuset zrealizowanych projektów reklamowych na potrzeby telewizji, internetu oraz radia
• realizacja adaptacji TV na region CEE dla marek firmy Unilever i Johnson&Johnson oraz nawiązanie trwałej współpracy z podwykonawcami z regionu CEE
• realizacja kampanii o zasięgu międzynarodowym dla Kaspi Bank (Kazachstan) oraz Eurokredyt (Ukraina)

Najważniejsze projekty zrealizowane dla:
• PKO (kampania z udziałem Szymona Majewskiego)
• LOT (kampania prezentująca nową flotę samolotów Dreamliner)
• MEN (kampania "Matematyka da się lubić")
• Tyskie (kampania "Flaga" na Euro 2008 oraz "Piąty stadion" na Euro 2012)
• Polbank (kampania z udziałem Justyny Kowalczyk)
• McDonald's (kampania na Euro 2012)