Dorota Bałuka

I introduced Vita Art brand into the Polish market and I am responsible for all marketing, sales and financial operations. This company was introduced successfully on the market mainly with the use of whisper marketing and low budget tools.

In this short project I was responsible for all strategic and operation activities in terms of merging with a German company. I was also asked for professional support concerning Marketing Department.

My role involved planning, development and implementation of strategies an policies for market analysis, promotional strategies and marketing plans, the development of the brand awareness, tracking and analyzing competitors and market trends.
I worked closely with partners (main partner: National Geographic/globally) and National Geographic Poland) and promotion agencies in creating and executing promotion events.
I was responsible for preparing annual budgets, cost estimates for campaigns and cost control initiatives.
My responsibility was to supervise the team of Marketing Assistants, Marketing Specialists and work closely with designers, writers, editors and other staff to prepare marketing materials in accordance with brand messages.
I supported 16 sales representatives (also visiting Key Accounts) and have real influence on the price policy.
My individual projects :
* Customer Loyalty Program (based on e-loyalty)
* Internal Communication and Systems in the company

Ergo supports its customers in the whole range of the aforesaid services offering them specialized departments of industrial design, visual identity, package design, interior decoration, implementation and production. Ergo's key customers are Philip Morris, Danone, Procter & Gamble, Orlen, Gillette, Duracell. I was responsible for managing new projects from beginning to end, forming a relationship and collaborating with clients to fulfill project tasks, revisions and final product. I also managed and estimated project budgets, costs and timelines.

My role was to establish operations in Poland to insure successful meeting of sales goals (supporting 18 representatives of our distributor) and develop business in Poland, reporting to Thomson ELT Director in London.
I was responsible, through strategic planning and implementation, for creating a successful picture of the company and providing leadership and direction to overall country operations (sales, marketing and distribution).
For the product portfolio, I managed the entire product line life cycle from strategic planning to tactical activities. I organized and performed presentations, seminars and workshops for customers in many cities in Poland.
In 2008 Nowa Era became Thomson exclusive distributor and I joined the team in March 2009.

IESSCO offers a number of services in the area of environmental protection - in the range of introducing new technological solutions into the Polish market.
I participated in building Polish - American Center in Cracow, organizing and conducting international conferences. I also oversaw the staff work and helped establish and maintain business relationships.