Tamara Wróbel

* Responsible for Guinness and Smirnoff Ice for GB market

o Ensure accurate sales forecast in all markets in the European region including efficient product life cycle management
o Assess the impact of market changes or significant variances in the forecast and recommend appropriate revisions and actions
o Prepare and conduct monthly Demand Reviews with each Local Demand Planner
o Participate in regional S&OP process
o Ensure the planning cycle and key milestones are respected
o Continuously improve and optimise Regional Demand Planning processes and tools
o Understand how the statistical forecast system operates and the statistical models
o Maintain statistical parameters in Logility planning tool
o Drive training and knowledge sharing between Regional and Local Demand Planners
o Analyse monthly forecast KPI’s and initiate corrective actions
o Participate in global forecast improvement initiatives
o Participate in operational DP tasks together with the DP team in Copenhagen
o Perform ad hoc analyses

o Manage and drive the Demand Planning process for the market (Poland, Russia, Ukraine, ME, Czech/Slovakia and other small markets)
o Ensure accurate sales forecast in the markets incl. efficient product life cycle management
o Actively collect and challenge demand information from Sales, Marketing, Merchandise and Finance in order to obtain the best possible forecast.
o Maintain a weekly Demand Plan in the system
o Understand and apply statistical models, depending on sales patterns
o Ensure the global planning cycle and key milestones are respected
o Analyse KPI and exception reports and initiate corrective actions
o Continuously develop and improve forecast activities in the Market
o Prepare and conduct monthly Demand Reviews with the Regional Demand Planner
o Participate in local S&OP process within the market
o Perform ad hoc analyses

Leading the Market Demand Review meetings in both Czech/Slovakia and Hungary
Participating in Marketing Activity Review meetings in Czech/Slovakia and Hungary
Review and enrich the forecast with local marketing & sales intelligence such as
distribution gains and losses, local promotion volumes and phasing, NPD rate of sale, Key Accounts, local competitive actions and failures, local advertising, coupons, deals, special packs affecting volume projections and phasing
Capture, consolidate and record forecast assumptions provided by local marketing &
sales functions. Validate and challenge forecast deviations
Regularly reviewing and analyzing actual sales vs forecast and continuously
improve forecast quality anticipating local demand trends.
Regularly interacting with local Logistics functions (i.e. LOM and SPS), reflecting the most accurate short term forecast by SKU in order to maximize product availability for picking
Tracking, reporting and improving Sales Forecast Accuracy KPI’s.
Contributing to the following KPI’s improvement: Case Fill rates, Obsolescence, SKU Count
Back-up Polish Market Demand Planner during period of vacation/absence

Established sales forecasts and plans for 1000 SKU’s for Bulgaria based on sales forecasts and historical customer demand
Monitored and verified data accuracy within the TXT system and sales forecast tools (e.g. BI Cognos reports)

Lead S&OP meetings to review and agree on the rolling horizon forecast for stock items
Prepared seasonality reports based on sales trends for 2-year period.
Lead and conducted meetings with sales and marketing on monthly basis to understand changes in demand levels and recommend changes to forecasts based on current knowledge of demands.
Managed all SKUs forecast phase out/phase in schedules to minimize excess stock exposure.
Monitored inventory levels to meet turn goals and monitored forecast vs. actual demands. Decreased DOS from 120 to 79 days
Lead monthly promotions planning meetings to understand upcoming promotions and new product launches.
Designed a safety stock policy for 50 ‘A’ class items and implemented min/max inventory targets per item.
Responsible for top brands as O.B, Carefree, Johnson, Johnson’s baby, Penaten
Close collaboration with co-packing department, preparing co-packing plans for upcoming months

Key Achievement:
Decreased MAPE results from 83% to 33% within one year
Took a part in a process of implementation of new tool for statistical forecast (SAP APO). Cleansed sales history for last two years for new system purposes. Generated data base for APO.
Implemented new system of reporting MAPE/BIAS on monthly basis and shared results with sales and marketing departments on monthly basis.
Lead international reporting meetings with Demand team in Switzerland (Zug)

Responsible for planning and ordering top brands O.B, Carefree, Johnson, Johnson’s baby, Penaten in response to forecasts based on sales history as well as provided by marketing and sales managers. (around 700 SKUs)
Prepared sales accuracy reports and sales analysis reports
Took a part in stock count on quarterly basis
Took a part in process of increasing OTIF and together with customer service department increased OTIF from 85% to 94% within 7 months
Provided marketing and timely information on product availability, short dated and slow moving items and suggested appropriate actions plans.
Maintained excellent and proactive communication with suppliers to get best service, minimizing lead times and reducing total cost of inventory to the company.

Key Achievements:
Implemented new tool for statistical forecasting (Right Stock) and lead the process of implementing new tool for promotions planning corresponding with regular demand planning system (Mapino)
Decreased list of out of stocks SKUs by 20% with cooperation with co-packing department by dividing co-pack orders into parts

Responsible for planning and managing of 900 regular and promo SKU’s in response to forecasts provided by the marketing and sales.
Responsible for export transactions until arrival of the goods to local warehouse which involved preparing the required documentation and following up with the shipping agents.
Participated in preparing the purchasing policies & procedures for SOX purposes
Monitored forecast vs. actual demands.
Assisted in the development of recovery plans with suppliers for defective of unsatisfactory delivery time.
Provided marketing and timely information on product availability, short dated and slow moving items to take appropriate actions.
Conducted S&OP meetings to review and agree on the rolling horizon forecast for stock items.
Followed up and coordinated with the financial department the process of issuing and renewing credit letters and invoice payments paid to the suppliers on time.
Evaluated cost and quality of goods and supply issues.

Responsible for distributing promotional materials (POS) to outlets all around Poland
Prepared reports and analysis regarding promotional sales
Worked with advertising agencies with preparing promo stickers and other promotional materials

Key Achievements:
Implemented system for distributing POS to customers. Done on weekly basis with tracking availability. Also helped warehouse to prepare pallets for local activities.

Phone information regarding policies and insurance for ING customers, conducting numerous telephone shares consisting of acquiring new and maintaining existing customers.

Maintaining schedules and administration of tennis courts, control over payments, assistance in organizing tennis tournaments; webside administration