Michal Dąbrowski

Responsible for Sanofi Diabetes Marketing Department - Growth & Development of Sanofi Insulins Portfolio.

Delivered 25% growth on the flat market driven by accelerated growth of Toujeo (Long Acting Analogue insulin) and successful launch of Lipsro biosmilar (Short Acting Analogue insulin). Brought Sanofi to #1 company in Basal Inuslin Segment. Built & developed Marketing Team with focus on excellence in customer engagement and high level cooperation with Sales Force: significant improvement confirmed in PEX SMFF benchmark study.

Responsible for Dermocosmetics Business: management of Mkt & New Product Development for Emolium & Iwositn Brands (16,5 EUR NS) Focused on development and management of directly reporting Mangers (Team up to 14 members)

Selected achievements: After 12 months delivered significant turnaround of the business from declining, volume driven brands without clear positioning into the brands outperforming the market (in Q4 sell out already 4 x market growth). Managed to build highly motivated & dedicated Team and to implement key processes for smooth business operation incl. digital detailing.

Responsible for key CHC categories: Wellbeing, Digestive and Cold & Flu (above 30M EUR sales, up to 55% of Sanofi OTC sales). Focused on development and management of directly reporting Brand Mangers (Team up to 5 members)
After 12 months and implementation of new strategy (locally developed communication) delivered significant acceleration of assigned brands: Magne B6 (No1 magnesium brand in PL with 22% SoM - sell out above +20% vs PY; 4 x category growth on MAT basis-Aug15) and Essentiale(No1 liver remedy in Poland -sell out +7% vs PY; 2 x category growth on MAT basis - Aug 15).

Involved in many projects (local/regional/global) also outside assigned categories including media management, people development, exploration of new growth areas, long term strategies.

Responsible for strategy and management of the key company’s brands: Otrivin, Orofar, Excedrin
- Cooperation with European & Global Leadership Team
- Strategic marketing & brand management
- Media
- ATL & BTL communication
- PR
- Promotion
- Budgeting

Strategic marketing & brand management: Venoruton, Fenistil, Lamisilatt
Medical Field Force Management
Co-operation wiht Health Care Professionals
- Media
- ATL & BTL communication
- PR
- Promotion
- Budgeting

Responsible for strategy and managing key company’s brands (Pronto, Mr Muscle, Brise) in Poland and partly in Czech, Slovakia and Hungary including:
o Promotional support
o Advertising ATL and BTL
o Launch strategies
o Pricing and budgeting
o Product Life Cycle management – project implantation in CEE region
o Market analysis
o Presentations and training for Sales Representatives
o Presentations for Key Customers

Media Management
o Cooperation with Media House
o Planning of SCJ media campaigns
o Negotiations with major TV stations
o Budget Control

Responsible for strategy and managing key company category -Air Care (Brand Brise) & for media planning - cooperation with media house & direct annual negotiantion with TV stations

Responsible for strategy and managing key company’s brands (Pronto, Mr Muscle) in Home Cleaning Category in Poland and partly in Czech, Slovakia and Hungary,