Filip Mielczarek

Area:
Managing NIVEA sales business on the Polish market for modern and traditional trade
Managing NIVEA and Eucerin sales & marketing business on the Baltics markets
Managing Trade Marketing Department for NIVEA brand for Poland and the Baltics
Number of direct & indirect reports: 150 employees

Responsibilities:
- Developing and supervising execution of the sales strategy for NIVEA brand for the Polish market, maximizing company profits
- Developing and supervising execution of the sales & marketing strategy for NIVEA and Eucerin for the Baltics markets (Estonia, Lithuania, Latvia)
- Managing and supervising execution of the sales & Trade Marketing budgets
- Accurately analyzing trends, forecasting sales and developing sales plans, adapting the business to constant shifts in the dynamic marketplace to ensure leading market position of NIVEA & Eucerin products
- Managing a diversified portfolio of traditional and modern trade retail customers, distributors and wholesalers reinforcing NIVEA and Eucerin brands images in different distribution channels
- Supervising development of the customer plans and negotiation process with NIVEA and Eucerin business partners
- Managing sales force of 90 employees, supervising field managers, ensuring excellence of sales team daily work and top talents development
- Managing Trade Marketing: developing and supervising execution of TM strategy (incl. strategy for tailor-made promo activities, long-term categories & brands strategies, managing POS materials), managing CatMan department

Area:
Managing sales business on the Polish market in the traditional trade channel
Managing sales & marketing business on the Baltics market
Number of direct & indirect reports: 120 employees

Responsibilities:
- Developing and supervising execution of the sales strategy for NIVEA brand for the Polish traditional trade market
- Developing and supervising execution of the sales and marketing strategy for NIVEA brand for the Baltics markets
- Managing and supervising execution of the sales budget
- Accurately analyzing trends, forecasting sales and developing sales plans to ensure leading market position of NIVEA brand
- Managing a diversified portfolio of traditional trade retail customers, distributors and wholesalers
- Supervising development of the customer plans and negotiation process with NIVEA business partners
- Managing sales force of 90 employees, supervising field managers, ensuring excellence of sales team daily work and top talents development

Personal achievements:
- Developing and successfully implementing new sales structure for TT & MT (execution part), which resulted in immediate boost of business results
- Stabilizing cooperation with TT distributors
- TT channel the best growing sales channel in 2015
- Successfully developing highly motivated sales team – achieving record-high results of the employees satisfaction survey
- Managing dynamic recovery process of the stagnating Baltics business

Area:
Managing Sales Force for Modern Trade
Number of direct and indirect reports: 13 employees

Responsibilities:
- Executing sales strategy for MT
- Organizing local activities on the store level
- Managing National Key Account Supervisor, the group of KAEs and KARs (owned merchandising group)
- Budget management (block costs and sales support)

Area:
Supervising TT channel and C&C market
Number of direct & indirect reports: 90 employees

Responsibilities:
- Developing and supervising execution of the sales strategy in traditional trade channel
- Managing a team of Regional Sales Managers, the group of field sales forces (Key Account Representatives and Pre-Sellers)
- Executing TT channel sales plan
- Responsible for Trade Marketing dedicated to TT
- Responsible for cooperation C&C customers (MAKRO, SELGROS, EUROCASH)
- Responsible for Polish Chains

Personal achievements:
- Improving level of distribution through Henkel’s and wholesalers’ sales forces
- Improving Henkel market share in traditional channel according to AC Nielsen data
- Ensuring efficient allocation of regional and distributors budgets
- Ensuring efficient level of cooperation with TT distributors, MAKRO, SELGROS, INTERMARCHE
- Development of Polish Chains project in cooperation with Key Account Managers

Responsibilities:
- Managing a team of Regional Sales Manager of the TT West Region Channel: Food and Ice Cream business (ASM food/ SV food) & Cosmetic and Chemical business (ASM hpc)
- Ensuring efficient Regional Budget management
- Developing Polish Chains (Regional KAM)
- Sales Force TT West Region Chanel (SR,SSR,AH)

Personal achievements:
- Achieving Sales Targets for the West Region (food, ice cream, chemical and cosmetic business)
- The growth of Unilever Poland market shares in the the TT West Region
- Developing distribution level through Unilever Sales Force and wholesale force
- Ensuring productive relationships level with distributors
- Developing a Geographical Project in the West Region

Responsibilities:
- Developing and supervising execution of the sales strategy in traditional trade channel
- Managing a team of Regional Sales Managers and the group of field sales forces in TT channel (Key Account Representatives and Pre-Sellers))
- Executing TT channel sales plan
- Ensuring efficient allocation of regional and distributors budgets, international networks included in TT channel i.e. INTERMARCHE (since 2009) and EUROCASH (since 2010)
- Responsible for Trade Marketing dedicated to TT channel (since 2010)

Personal achievements:
- Improving level of distribution through NIVEA and wholesalers sales forces
- Improving NIVEA market share in traditional channel according to AC Nielsen data
- Implementation of distributors reporting system ECOD
- Developing and implementing the Pre-sellers group - new sales team project
- Developing of Polish Chains project in cooperation with Key Account Managers, resulting in significant turnover increase
- Developing and implementing the new variable pay system
- Developing and implementing the new project – 1000 NIVEA second exposition stands

Responsibilities:
- Leading a team of Sales Representatives and Account Managers
- Ensuring efficient allocation of regional promotion budget and distributors promotion budget
- Crafting sales plans for a team of sales representatives and distributors
- Coordinating sales activities during summer promotional events in northern Poland and Masovian region

Responsibilities:
- Managing cooperation with distributors in the Northeast region
- Executing sales plan and promo-activities
- Coordinating sales representatives team servicing retail customers
- Performance monitoring and reporting
- Monitoring of the debt collection

Responsibilities:
- Establishing and developing regular relationships with wholesale and retail customers
- Developing distribution network in serviced region
- Cooperating with local distributors (Abimar and Artchem)

Responsibilities:
- Establishing network of active customers, resulting in higher turnover level
- Launching and conducting promotional campaigns, increasing turnover and rotation of products
- Developing distribution level of serviced area (implementation of a new system doubling the turnover level)