Języki
angielski
biegły
hiszpański
dobry
francuski
podstawowy
Doświadczenie zawodowe
Marketing & PR Manager
Marketing & PR Manager for Sheraton Warsaw Hotel & The Westin Warsaw
- Creation and implementation of marketing strategies, including social media strategy;
- 360 degrees brand activation for 2 luxury brands: Sheraton & Westin;
- Holistic content creation for online & offline channels;
- Internal & external communication on refurbishments, rebrandings, new products;
- Cooperation with creative agencies;
- Acquisition and promotional cooperation with media partners, bloggers; influencers;
- Responsibility for brand and life-style photo & video shootings with Polish & international photographers; - Online marketing – Social Media, SEO, SEM, PPC
- Creation and implementation of marketing strategies, including social media strategy;
- 360 degrees brand activation for 2 luxury brands: Sheraton & Westin;
- Holistic content creation for online & offline channels;
- Internal & external communication on refurbishments, rebrandings, new products;
- Cooperation with creative agencies;
- Acquisition and promotional cooperation with media partners, bloggers; influencers;
- Responsibility for brand and life-style photo & video shootings with Polish & international photographers; - Online marketing – Social Media, SEO, SEM, PPC
Koordynator projektów marketingowych
• Marketing projects coordinator in international hotel group, operating nearly 60 hotels in Poland and Baltic Area;
• Responsible for execution of marketing plans, strengthening of brand awareness (for brands such as Novotel, Mercure, ibis, ibis budget, ibis Styles);
• Preparation of promotional campaigns (BTL & ATL);
• Management of advertising and PR agencies;
• Preparations for pre-opening of hotel Novotel Łódź Centrum (incl. opening event);
• Sales support, creation of sales tools;
• Support and creation of tools for loyalty programme;
• Cooperation with media-buying house, creation of media plan
• Product development, implementation of international standards.
• Responsible for execution of marketing plans, strengthening of brand awareness (for brands such as Novotel, Mercure, ibis, ibis budget, ibis Styles);
• Preparation of promotional campaigns (BTL & ATL);
• Management of advertising and PR agencies;
• Preparations for pre-opening of hotel Novotel Łódź Centrum (incl. opening event);
• Sales support, creation of sales tools;
• Support and creation of tools for loyalty programme;
• Cooperation with media-buying house, creation of media plan
• Product development, implementation of international standards.
Edukacja
Specjalizacje
Marketing
Zarządzanie marketingiem
Zainteresowania
podróże, książki, narty, rower
Grupy
Uniwersytet Łódzki
Uniwersytet Łódzki powstał 24 maja 1945 roku jako kontynuator dorobku wcześniejszych instytucji działających w okresie międzywojennym w Łodzi. Obecnie jest jedną z największych polskich uczelni.