Bozena Zytke

Prime responsibility for development of the market entry strategy for BP commercial fuel cards in CEE Region (Baltic States, Russia, Ukraine, Belarus, Czech, Slovakia and other markets) – entire cycle of business start up. Baltic States Agent model implementation (incremental 5Y EBITDA of EUR 7.2M)
Prime responsibility for negotiations with TNK-BP for Russia, Ukraine and Belarus, concerning complex solution for Eastern Europe (agent structure, acceptance network)
Manage the introduction of the new offer fleet cards customers in Poland and Europe.

• Prime responsibility for the integrated Commercial Fuels Strategy development including large wholesale, small wholesale and non-cash payment solution for retail network – incremental EBITDA of USD 57M
Scope included: market sizing, customer segmentation, offer, network plan and business case, implementation plan, prime responsibility for the approval process
lead the joint team of external consultants (BCG) and cross-business TNK-BP experts
• Manage pre-merger preparation and post-merger integration processes: conducted pre-deal business audit, including business model, processes and systems
Review the Commercial Fuel Cards Strategy for Russia and Ukraine
• promoted to the position of B2B Sales & Marketing Director in Ukraine – relocated to Poland due to BP staff withdrawal

• develop country selection process and communication for all businesses
• redesign the organisation structure of Retail Operations and Supportive Functions within the EEP framework
• make financial analysis, identify savings opportunity, challenge the LT in order to deliver EEP targets
• ensure consistency, in cooperation with strategic team, performance and planning, of strategic plans shapes, charters and 2006 costs mitigations
• develop Retail transition plan
• ensure targets delivery

• Design implementation strategy followed by the detail operational action plan development for roll out of Wild Bean Café concept
• develop operational procedures and manage the operations of Wild Bean Cafe pilots
• manage the preparation phase: WBC efficiency, training & recruitment, etc.
• recruit and manage the Roll Out Team

• assess organisation capabilities & people competencies
• develop an end-state retail organisation structure and capabilities
• design the people assessment model & implement it, including leadership assessment
• define a full resourcing plan for new organisation
• coordinate development of all job descriptions and job evaluation
• propose changes in processes and practices
• support LT in change management
• manage the development and implementation of the culture change plan

• prime responsibility for the concept development, preparation and implementation of loyalty program in Poland (47% LFL volume growth)
• development of BPpartnerclub brand
• lead Partners offers development & contracts negotiations (the best brands in the market)
• quality assurance of the overall offer
• prime responsibility for all communication & advertising activities
• manage the relationship with logistic partner & leading all financial aspects of cooperation
• develop annual plans and budget for the project (revex - USD 3M and USD 10M cost of goods)
• create program development plan
• coordinate on line system implementation and its further development
• manage the implementation of the program in Aral network – build the contracts package
• co-branded card introduction with CitiBank

• full responsibility for region performance (turnover USD 30 M, costs USD 1.6 M, profit USD 2.7 M)
• manage marketing and local promotions activities in the region
• manage 160 site staff (including 22 site management)
• coordinate all operational aspects of retail site, including safety and security issues
• responsible for budget planning and realisation

Network Planning Manager
Network Planning Analyst
Real Estate Specialist