When Hsin Alice Chen

CSR Specialist / President office, Far EasTone Telecommunications Co., Ltd.
Wrocław, dolnośląskie

Umiejętności

Zarządzanie klientami Zarządzanie Marką Corporate Branding Dreamweaver Edius Final Cut Pro Illustrator InDesign Marketing Zintegrowany Analiza rynku Badania marketingowe Microsoft Office Outlook Project Management Public Relations Badania ilościowe SPSS Microsoft SharePoint Adobe Photoshop Premiere Pro Microsoft Dynamics CRM Organizowanie eventów Customer Relationship Management Project planning and execution, Proposal writing and presentation skills, Communication strategy, Video shooting and editing, Photograph, Press Release writing, Data Systems TipTop,

Języki

chiński
ojczysty
angielski
biegły

Doświadczenie zawodowe

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CSR Specialist / President office
Far EasTone Telecommunications Co., Ltd.
 Led cross-functional teams for annual Corporate Social Responsibility (CSR) Report.

Released an Integrated Report in 2015 which is the first of its kind in Taiwan.

 Served as the secretariat of FET CSR Committee and worked closely with management to

develop sustainability strategies and strengthen CSR practices.

 Managed CSR reporting process, collected ESG data and responded to investor’s

questionnaires.

 Successfully garnered significant CSR awards, including Global Views Magazine's CSR

Award, Excellence in Corporate Social Responsibility Award by CommonWealth

Magazine and Taiwan Corporate Sustainability Awards, etc.

 Developed and executed CSR projects and stakeholder engagement plans.
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Global Marketing Communication Specialist
Billion Electric Co., Ltd.
 Acquired sales leads from target industries and developed sales incentive programs to

improve sales performance.

 Maintained relationship with global distributors and executed quarterly Marketing

Development Funds (MDF) program.

 Created promotional materials e.g. company brochure, product datasheet, e-newsletter,

sales kit in both English and Chinese version.

 Distributed official news release and executed external marketing communication

projects to maximize brand awareness worldwide.

 Exhibited at international trade shows including CeBIT Hannover and Computex Taipei,

handling pre-show planning, booth design, freight shipping, PR activities, etc.
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Senior Account Executive
Apex Communications Consultants Co., Ltd. / Elite PR Group
 Provided integrated PR services, developed long-term strategic plan and accomplished

short-run campaigns for clients in IT field, including IBM, Yahoo!, AT&T, LG Display,

KABAM, etc.

 Specialized in Corporate Communication, including integrated marketing, media

relationship management, issue monitoring, and brand planning, etc.

 Honored with Large-scale PR Campaign of the Year Award conferred by Elite PR Group

in 2010. (Case: Yahoo! Taiwan Wretch Fun! Party)

 Won Distinguished Public Relations Awards conferred by Foundation for Public

Relations Research & Education in 2012. (Case: IBM Celebration of Service)

Szkolenia i kursy

Project Management Professional (PMP) ; TOEIC

Edukacja

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Bachelor Mass Communication, major in Journalism, licencjackie
National ChengChi University

Specjalizacje

Marketing
Badania marketingowe
Marketing
Kampanie marketingowe/Eventy
Marketing
Komunikacja marketingowa
Public Relations
Zewnętrzny PR
Reklama/Grafika/Kreacja/Fotografia
Zarządzanie reklamą

Organizacje

AIESEC