Sławomir Irzyński
Marketing & Sales Director
Kraków,
małopolskie
Umiejętności
Reklama
Strategia biznesowa
Analiza konkurencji
Consumer Behaviour
Analiza klientów
FMCG
Analiza rynku
Komunikacja Marketingowa
Badania marketingowe
Strategia marketingowa
Rozwój produktu
Zarządzanie produktem
Trade Marketing
Budget
Języki
polski
ojczysty
angielski
biegły
Doświadczenie zawodowe
Head of Sales & Marketing
Well experienced manager with 12 years as a boss and over 20 years in marketing department; household goods, FMCG and pharmaceutical industry/markets. Key competencies and achievements::
• Innovator and successful leader experienced in marketing strategy & 360 degree marketing in cooperation with marketing & PR agencies, with researchers and media houses (negotiations, marketing communication, advertising)
• Builder of well organised, motivated and targeted teams – focused on: team building, coaching, developing, oriented to people, targeting, communication, reporting systems
• Penetrating market researcher and analyst - market research & customer insights, needs & consumer behaviours
• Effective budget holder with target orientation (budgets, KPIs),
• Responsible for sales and financial results
• Local and global experienced manager (project management, presentation) in cooperation with partners in Poland, Europe and Asia. Participant of key internal projects focused on innovation and communication for business development
• Innovator and successful leader experienced in marketing strategy & 360 degree marketing in cooperation with marketing & PR agencies, with researchers and media houses (negotiations, marketing communication, advertising)
• Builder of well organised, motivated and targeted teams – focused on: team building, coaching, developing, oriented to people, targeting, communication, reporting systems
• Penetrating market researcher and analyst - market research & customer insights, needs & consumer behaviours
• Effective budget holder with target orientation (budgets, KPIs),
• Responsible for sales and financial results
• Local and global experienced manager (project management, presentation) in cooperation with partners in Poland, Europe and Asia. Participant of key internal projects focused on innovation and communication for business development
Edukacja
Specjalizacje
Finanse/Ekonomia
Zarządzanie finansami
Human Resources/Zasoby ludzkie
Inne
Marketing
Komunikacja marketingowa
Marketing
Zarządzanie marketingiem
Reklama/Grafika/Kreacja/Fotografia
Zarządzanie reklamą
Inne
slawomirirzynski@o2.pl
Grupy
UEK
Uniwersytet Ekonomiczny w Krakowie, założony w 1925 roku, to jedna z najlepszych państwowych uczelni ekonomicznych w Polsce, a jednocześnie największa uczelnia ekonomiczna w Europie Środkowej.