Reema Singhal

Heading the department for International Marketing (New Markets, Product Marketing & Marketing Communications)
Established business in 11 markets: UK, Ireland, UAE, Egypt, Korea, Brazil, Italy, Chile, Mexico, Malaysia, and USA.

Job functions:
• Responsible for annual revenue growth from international markets by at least 20%
• Exploring new market opportunities in markets outside India.
• Strategizing innovation in business establishment in different countries
• Setting up business operations in markets identified as potential profit centers
• Analysing & Testing new markets for ensuring commercial viability
• Establishing local business partnerships, setting up local market pricing
• Maintaining the supply chain, local contracts & logistics of backlist and frontlist products in each market
• Expansion of distribution channels in countries across the world
• Exploration and expansion of product offerings across offline and online channels
• Localization of media content for each country

Managerial functions:
• Liaising with product design teams to ensure apt product suitability for each market
• Handling contracts with each new partnership established
• Representing Campfire at various international events

Heading the department for Business & Management; and Law Products

Job functions:
• Responsible for annual departmental revenue growth by at least 15%
• Exploring new market opportunities for market growth
• Driving innovation in product growth and planning
• Responsible for product planning and execution
• Commissioning sources to build products in identified need areas
• Strategizing annual product release plans, as per commercial and financial viability in order to achieve annual revenue targets
• Assisting Marketing and Sales through product USPs, marketing collaterals, & getting product adoption
• Worked with Philip Kotler, Jagdish Sheth, Kent Monroe to create research products on Marketing

Managerial functions:
• Liaising with production design, and marketing teams to manage product quality and optimum sales
• Managed a team of 2 business development executives
• Planned their annual product & revenue targets
• Handling the team's annual appraisals