Patrycja Matyskiewicz

Defined long term strategic plan in line with brand’s and Haute Parfumerie’s codes and values

In charge of 2013 and 2014 marketing plan development in line with fixed budget and brand’s codes (creative concept, design, marketing mix in direct contact with suppliers, in charge of budget negotiation)

Defined and developed pro-active trade plan adapted to different types of retailers in order to achieve fixed sell-out results and enhance the visibility of the brand

Developed launching supports and animated the existing range (press files, POSM material, e-mailings)

Defined and coordinated PR strategy

Polyvalent job including product development, 360 launch strategy coordination, financial analysis and reviews (brand budget, 5 years strategic plan)

Coordinated 360 launch strategy of first Bottega Veneta fragrance in collaboration with markets and key interlocutors (merchandising, PR, digital content and diffusion, media, animation, training), followed market’s trade plan and sell-out results

Defined 5 years marketing plan (financial analyses, product innovation proposals, global pricing strategy, launching tools, PR strategy)

Developed marketing plan and sales, customers, press and training tools in collaboration with Bottega Veneta fashion house and key interlocutors

Followed up markets budget plans and made recommendation (trade spending and media investments, launch strategy)

Proposed customer services enhancing the high end positioning of the brand

Prepared and managed annual brand’s budget

Animated and launched (designed) limited editions of VIVARA fragrance in line with fashion brand’s DNA and global strategy of the brand

Launched and animated a new miss PUCCI franchise (defined and developed the whole marketing mix)

Developed sales, customers, press and training tools

Designed and developed impactful launch merchandising

Proposed, designed and developed promotional program for the brand

Coordinated multi task team (R&D, packaging engineers) in order to assure international on counter dates and products quality within fixed budget

Prepared an annual budget for a brand in line with marketing plan

Creative autonomy regarding all launch support and new products designs (Photoshop and Illustrator skills)

Developed animation program for both brands for key commercial periods: design, materials and colors research, supplier’s research, followed qualitative development, negotiated prices, in charge of buying, logistic follow-up

Analysed panels and marketshares

Participated in new products developpment

Colaborated with the industrial department

Colaborated with creative agencies : briefing, managment of the creation process

Worked on new graphic image of products