Ola Izraelska

Responsibilities:
• Close cooperation with the main agency client - TomTom Polska
• Preparing and executing the plan for launching new products in stores and other
important for the client events - for example introducing LIVE services and organizing
consumer promotions)
• Managing marketing activities for the client (store promotions, POS materials,
merchandising projects and other marketing activities)
• Cooperation with graphic designers and subcontractors
• Marketing budgets planning and control
• Product and sales trainings for promoters, merchandisers and salesmen
• Managing supervisors team
• Preparing summaries and reports of running activities

Responsibilities:
• Support for TomTom team in Poland
• Cooperation with TomTom distributors and main chains of markets (MediaMarkt,
Saturn, Media Expert)
• Organizing and conducting sales trainings
• Market and competition analysis

Responsibilities:
• Main contact for agency’s client - TomTom Polska
• Development and maintenance of good customer relationship
• Managing marketing activities for the agency clients (store promotions, POS materials,
merchandising projects and other BTL activities)
• Cooperation with graphic designers and subcontractors
• Managing a team of supervisors and merchandisers all over the country (around 25
people)
• Preparing offers for potential customers

Responsibilities:
• Main contact for agency’s client (Mio, Kingston)
• Creation, servicing and implementation of loyalty and partner program (Mio Grand Tour
- long term loyalty program focused on sales performance that runs till today)
• Preparation and analysis of sales report
• Managing all BTL marketing activities for the agency’s clients
• Cooperation with graphic designers and other subcontractors
• Marketing budgets planning and control
• Managing a team of supervisors and merchandisers all over the country (around 40
people)
• Preparing offers for potential customers

Responsibilities:
• Client contact (Mio, Fondital, Logitech, Kodak)
• Merchandising projects and store promotions supervision
• Supervisors recruitment

Responsibilities:
• Store promotions and merchandising activities report
• Merchandisers and promoters recruitment

Responsibilities:
• Provide secretarial and administration services