Umiejętności
Digital Marketing
Prawo jazdy
OTC
Social Media
Branding
Zarządzanie zespołem
FMCG brand and product management
Języki
angielski
biegły
niemiecki
biegły
polski
biegły
francuski
dobry
Doświadczenie zawodowe
Regional Marketing Manager OLAY
-Responsible for OLAY product portfolio: Anti-Wrinkle, Complete, Pink, Cleansing (~$60M sales);
-Creates marketing strategies, manages product portfolio;
-Manages and develops the Team;
-Leads consumer market intelligence and creates insights and concepts for campaigns;
-Makes strategic recommendations to management;
-Develops regional brand toolkits covering all consumer touchpoints (pack, on shelf, digital, media);
-Creates marketing strategies, manages product portfolio;
-Manages and develops the Team;
-Leads consumer market intelligence and creates insights and concepts for campaigns;
-Makes strategic recommendations to management;
-Develops regional brand toolkits covering all consumer touchpoints (pack, on shelf, digital, media);
Global Marketing Manager Derma skin care
- Founding member of Procter & Gamble Active Cosmetics Division, competitor to Vichy;
-Integrates into P&G and globally expands a newly acquired derma brand (www.ddf.com);
-Manages and develops Team (cross functional and direct reports);
-Creates retail-based strategy for the new brand proposition;
-Negotiates with retailers (pharmacy chains, drugstores) and pharmacy distributors;
-Directly manages US business including retailer negotiations;
-Develops global NPD and 10-year innovation road map;
-Manages P&L (~$8M sales).
-Integrates into P&G and globally expands a newly acquired derma brand (www.ddf.com);
-Manages and develops Team (cross functional and direct reports);
-Creates retail-based strategy for the new brand proposition;
-Negotiates with retailers (pharmacy chains, drugstores) and pharmacy distributors;
-Directly manages US business including retailer negotiations;
-Develops global NPD and 10-year innovation road map;
-Manages P&L (~$8M sales).
Brand Manager Haircare
-Manages group product portfolio for the Haircare business: Pantene, Head & Shoulders, Herbal Essences, Aussie ($200M sales);
-Creates Marketing strategy and develops Haircare portfolio;
-Manages cross-functional team and a team of internal marketing specialists;
-Prepares local marketing campaigns, creates media strategy, implements media plan;
-Creates Marketing strategy and develops Haircare portfolio;
-Manages cross-functional team and a team of internal marketing specialists;
-Prepares local marketing campaigns, creates media strategy, implements media plan;
Brand Manager Vicks, Clearblue, Pringles, Duracell, Lenor
-Creates local marketing strategy, leads communication campaigns and develops product portfolio;
-Leads annual media strategy analysis and recommendations;
-Manages media, PR and promo agencies as well as internal marketing specialists;
-Manages marketing budget $10M.
-Leads annual media strategy analysis and recommendations;
-Manages media, PR and promo agencies as well as internal marketing specialists;
-Manages marketing budget $10M.
Edukacja
Specjalizacje
Marketing
Komunikacja marketingowa
Marketing
Zarządzanie marką
Marketing
Zarządzanie produktem
Sprzedaż - FMCG
Chemia/Kosmetyki
Zainteresowania
Volleyball (corporate team member)
Tennis
Tennis
Inne
2007: 1st place in a case study competition 'Doing Business in Eastern Europe' organised by WHU, McKinsey and Goldman Sachs, Vallendar, Germany