Mikołaj Gajewski

eDreams ODIGEO, the world’s largest online travel company in the flight sector and the largest publicly traded European e-commerce company by profitabilit.

edreams.com / opodo.com / lililgo.com / travellink.com / govoyages.com

PL Market from 06.2013
PL and DE from 09.2014
PL, DE, AT and CH from 03.2015

- Supervision and management of commercial growth and profitability of the company in cooperation with the coordinators in HQ.
- Expansion of online and digital presence of the company using the major tools of digital marketing (Google AdWords, Affiliate Programs, SEO, Email Marketing, Social Media).
- Using Revenue Management techniques aiming to increase sales and maximize profitability (Demand Analysis, Quantitative Analysis, Competition Research).
- Ongoing auditing of distribution channels aiming to assure their proper functionality (Process Auditing, Failure Tracking).
- Analysing commercial data intending to optimal decision making and implementation of commercial strategies.
- Implementing commercial tactics in order to achieve the market goals.
- Qualitative and quantitative data analysis for each sales channel in responsibility (Google Analytics, CRM).
- Propose projects regarding improvements on UX, Sales, Performance, Foreign Websites and Tools.
- Understanding consumer engagement.
- Conduct weekly and monthly MIS reports presented directly to the CCO.

Selected duties: all e-marketing activities of about fifteen websites (with 4 million visitors every month) and e-services (including: internet advertising network, social media agency and SEM agency). E-marketing and social-media projects for all brands. Coordination of Marketing Unit’s work.

Selected duties (05.2009 - 11.2009): preparation, implementation and optimization of on-line campaigns, development of company’s social-media strategy, management of company’s websites (ipla.pl and redefine.pl).

Selected duties (12.2009 - 12.2010): complete e-marketing strategy of e-services: Netshare (an on-line advertising network), stat24, Friko.pl (including: newsletter, videocast, websites, ad campaigns, social media).

Selected duties: market analysis, researches, offers preparation, participation in development of the strategies of innovative on-line campaigns (including blogs, social-media, WOMM, WWW).

Main clients: BRE Bank, Unilever, Campari (campaign nominated to Social-Media MIXX Award).

Intern was an award in the national competition “Plus for the best”.
Selected duties: researches, briefs and work with interactive agencies.