Michał Dobrzański

• Managing and developing the Books Retail Panel in Poland
• Clients acquiring, signing deals
• Client service – reporting, meetings, presentations
• Team management
• Coding and extrapolation supervising
• Research results quality control
• Seeking the possibilities to include new retail data sources
• Books market development forecasting
• Introducing the eBook segment

• Coordination of the research process
• Data coding/production/extrapolation
• Research results quality control
• Reports preparation
• Customer service - analyzing and presenting research results
• Research and customer cooperation development
• CE market development forecasting
• Budgeting, offers preparation, customer acquisition
• Activation of cooperation with government agencies (UKE, KIGEiT)

On-line store with exclusive bathroom accessories.

• Managing and supervising all qualitative and quantitative researches in Eurozet Holding
• Research process planning coordination
• Active participation in creating and presenting business recommendations
• Implementation and further supervision of research recommendations for brands ZET, ChilliZET (now ZET Gold), Planeta FM, Plus, Antyradio
• Managing market research budgets and databases access
• Preparing documents regarding marketing strategy for shareholders and internal and external audiences
• Active membership in KBR (Radio Research Committee), co-creation of the FM and internet radio research standard in Poland
• Successful managing research process during the new Radio ZET strategy launch
• Unifying reporting standards within Eurozet structures
• Creation of market research database (archive)
• Implementation of the unique on-line music tests tool
• Public performance and presenting the radio market during the press conferences

• More than 1000 customers registered, 1500 orders carried out
• More than 300 visits on the website a day
• The highest places in the search engines for the main phrases
• Opinion of a solid and reliable distributor among the partners and customers More than 1000 customers registered, 1500 orders carried out

• Analysing market data and preparing reports summarizing the company’s brands (Bosch and Siemens) and products performance (reporting directly to CEO, and HQ)
• Co-creating business plans and sales estimation levels
• Coordinating the cooperation with the research institutes in CEE countries
• On-going monitoring the level of sales
• BSH Research team representative on the CEE level
• Cooperation in Sales Steering projects (targets setting for Sales department)
• SAP key user in Marketing department
• Presentations during Annual Sales Conference and quarterly Sales Reps meetings
• Designing and coordination of implementation of the price classes analysis software, which was introduced in HQ in Munich and other subsidiaries
• Creation and implementation of a standard procedure of company’s results reporting
• Regular speeches during the European BSH conference „International meeting of market researchers” in HQ
• Coordination of the Kitchen Specialists channel market study