Maryna Kostyła

• Creating trade promotional strategies for Philips Lifestyle Entertainment categories based on yearly marketing plans matched to each sales channel (including e-commerce)
• Planning and implementing promotional tools and mechanics per channel
• Managing the team of promotors/merchandisers in order to find most effective way to reach shoppers with product and promotion information.
• Developing cooperation strategy with BTL agencies to provide efficient and cost effective promotional and brand visibility campaigns.
• Planning and managing of trade marketing budget for categories under responsibility
• Evaluating promotional activities (consumer promotions, in store demonstrations, expositions in stores, events) in order to optimize the spending and achieve best ROI
• Communicating of promotions to sales team (including field) and giving them trade arguments for customers.
• Coordination of regional trade marketing activities_Central Eastern Europe
• Business meetings with clients (Retailers management) to work out the trade marketing shopper strategy.

• Creating trade marketing activities calendar based on Marketing strategy.
• Developing and executing BTL trade activities dedicated for specific channel (consumer promotions, products demonstration, displays, POSM, secondary placement, events) taking into account marketing strategies, shopper insights and evaluations of promotions run in the past.
• Recommendation of promotional strategies and channel specific tools to support sell-out.
• Planning and managing of trade marketing budget
• Executing products plannograms
• Preparing monthly price list
• Defining and implementation of merchandising activities
• Business meetings with clients (Retailers management) to work out the trade marketing shopper strategy.

• Design and execution of BTL activities based on account and marketing plans
- shopper promotions
- secondary placements
- demonstrations
- POSM
- Trade events, Dealer`s Days
- Incentive programms
• Preparing and coordinating trade shopper activities calendar and the budget
• Coordinating promotions in specific sales channels (traditional trade, modern trade, wholesales)
• Implementation (production & placement) of short term promotional activities based on MM/KAM brief
• Developing account specific trade marketing materials and trade presentations,
• Strong cooperation with Sales Department to find out the best solution improving products availability and sell-out.
• Promo effectiveness evaluation including profitability

• Executing promotions campaigns in stores (promoters, POSM, secondary placement, expositions) to achieve volume commitments.
• Design, develop and execute effective use of POSM
• Leading the Polish-wide image campaign “Share Your Meal”.
• Coordinating promotions for specific channels (tailor made promo actions)
• Leading internal program to gather competitors activities on the market.
• Trade marketing budgets control.

• Liaisons between company and its external partners.
• Preparation activities building the company’s image.
• Handling and management the office administration.