Lidia Kucharska

Senior Consultant at Nielsen
Warszawa, mazowieckie

Umiejętności

CAPI Market Research Project Management Omnibus Badania online Client Relationship Management Market Resreach Market Research and Analyses CAWI social and marketing data analysis Data Interpretation strategic insights research quotation household panel survey on HH panel

Języki

polski
ojczysty
angielski
biegły
hindi
dobry
niemiecki
dobry
rosyjski
podstawowy

Doświadczenie zawodowe

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Senior Consultant - Consumer & Shopper Analytics
Nielsen
Design, execution & delivery of advanced business analytics based on Nielsen HomeScan data.
GfK Polonia
Project Manager
Acquisition, organization, execution & management of quantitative research projects in the field of FMCG, in various research methodologies. Contact with the client, creation of research concepts, fieldwork design and monitoring, elaboration of results, formulation of business recommendations, presentation of results. Developing and maintaining client relations.
Expertise in brand equity research, campaign effectiveness, U&A, ad pre-testing & product/ concept testing. Experience in B2B research: since August 2016 management of multi-modal syndicated project: Catering market in Poland.
GfK Polonia
Senior Market Researcher
acquisition, organization, execution & management of research projects in the field of FMCG
client management
expertise in ad pre-testing & product/ concept testing
GfK Polonia
Researcher, Consumer Experiences FMCG
organization & execution of research projects in the field of FMCG
GfK Polonia
Junior Market Researcher
support in execution of research projects in FMCG

Projekty

Rynek gastronomiczny w Polsce
Raport GfK „Rynek gastronomiczny 2017” opisuje rynek z perspektywy właścicieli i kierowników punktów gastronomicznych oraz konsumentów odwiedzających poszczególne lokale, a to wszystko na tle bieżącego otoczenia rynkowego.
Zakres obowiązków
Project Manager

Szkolenia i kursy

01-06'2018 - Contemporary physics of sub-atomic particles (Open University of University of Warsaw)
06'2016 - K16 (Consumer 2016) Seminar, Crossover workshop
04-06'2016 - Mathematics – fall in love with it! (Open University of University of Warsaw)
01-02'2016 - Diplomatic protocol (Open University of University of Warsaw)
12'2015 - Visual Thinking (PTBRiO)
02'2015 - Narrative analysis in practice - let us see what happens when we analyze commercials in a narrative way? (PTBRiO)
05'2014 - Creating questionnaires for online research (PTBRiO)
05'2013 - Visual editing workshops (PTBRiO)
04'2012 - How to check if advertising works? (PTBRiO)
02'2011 - Market research in the process of forming strategies and communication - killer or enhancer? (PTBRiO)
06'2010 - How to be a good market observer? Construction and conclusion using tracking research data (PTBRiO)

Edukacja

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Wirtschaftswissenschaften, Medienmärkte, magisterskie
Johannes Gutenberg Universität in Mainz, GER
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Zarządzanie i Marketing, specjalizacja: Narzędzia ilościowe w marketingu, magisterskie
Szkoła Główna Handlowa w Warszawie

Specjalizacje

Marketing
Badania marketingowe
Media/Sztuka/Rozrywka
Organizacja i obsługa imprez

Zainteresowania

CRICKET:
I work as Chief Scorer during main cricket events in Poland and sometimes across Europe (for details see: Organization; scoring portfolio: https://www.crichq.com/#organisations/547/competitions/current). Cricket scoring requires accuracy, systematicity, complete focus and a fair amount of statistical know-how - which bring added value to my work.
I also practice cricket as a hobby (right-hand medium-fast bowler).

INDIA:
For years I have been exploring the culture and cinematography of India. Until now I took 6 fascinating journeys over the Subcontinent.

INTERCULTURAL COMMUNICATION:
Thanks to my extra-curricular activities I come in frequent contact with people from different cultures, which enables me to be open-minded, perceptive of different people, approaches to life and everyday situations.

Organizacje

Association of Cricket Officials/ English Cricket Board
Member since Jan 2017
Club Scorer Level 1 since December 2017

Freelance Scorer in the European Cricket Series (Cyprus Aug 2020, Malta Dec 2020)
Official Scorer of the Mediterranean Cricket League, Croatia, 2017, 2018 & 2019
Official Scorer of the Transylvania Cricket League 2019, Romania, 2019
Official Scorer of Ice Cricket & Cricket On Ice, Switzerland, 2018
Official Scorer of Euro T20 Cup 2015-2017
Official Scorer of Euro T20 Champions League 2016-2017
Official Scorer of Central European ODI Tri Series 2015-2017

Warsaw Cricket Club
member since April 2013

Chief Scorer of the Polish T20 Cricket Cup 2014, 2015 & 2016
Official Scorer of the Polish Cricket Cup 2012, 2013
Official Scorer of the Polish Cricket League 2013-2016
Co-organizer of club events (presence at Juwenalia UW 2013, "Cricket - the national sport of India" at Indian Month Go! India, March 2014, under the auspices of the Embassy of India in Warsaw, Polish Cricket Cup 2012-2016)

Inne

driving license, category B
computer skills: MS Powerpoint (profficient), MS Excel (good), graphic programs (Gimp - good, Adobe Photoshop - basic)

Grupy

1 wszystkich wypowiedzi
0 plusów
Biznes Azja Indie
Biznes Azja Indie
Indie. Import z Indii, produkcja w Indiach. V-Trust: kontrola jakości w Indiach, usługi inspekcyjne w Indiach, obsługa importu z Indii
INDIE
INDIE
zapraszam wszystkie soby zainteresowane temtem INDII kultury ,religii ,wartości ,przemian jakie zachodzą , gospodarki ...oczywiście ludzi prosze o opinie ,nowe tematy,marzenia,zainteresowa
Szkoła Główna Handlowa w Warszawie
Szkoła Główna Handlowa w Warszawie
Szkoła Główna Handlowa w Warszawie