Karina Gerszberg

As a Digital Marketing Content Curator, my role involves a strategic and creative approach to selecting, organizing, and presenting digital content that resonates with our target audience, aligning with our brand's voice and objectives in the health and wellness industry. With a Master's degree in Multicultural Psychology and further studies in Management and Marketing, I bring a unique perspective that combines psychological insights with marketing expertise to curate content that not only informs but also inspires our audience.

I leverage my experiences from working in international and diverse environments, ensuring that the content I curate is inclusive and speaks to a broad spectrum of individuals. My background in project management and digital marketing allows me to efficiently manage content calendars, collaborate with content creators, and use data analytics to measure the impact of our content strategies.

Passionate about health and wellness, I focus on curating content that promotes mindfulness, well-being, and holistic health. Whether it's articles, videos, podcasts, or social media posts, I aim to provide valuable resources that encourage our audience to lead healthier and more mindful lives. My expertise in health and wellness marketing is complemented by my skill in creating engaging digital narratives that connect on a personal level, fostering a community of like-minded individuals.

In this position, my goal is to not only curate content that aligns with our brand's mission but also to create a digital space that reflects our commitment to promoting health, wellness, and the power of mindful living. Through strategic planning, creative storytelling, and a deep understanding of our audience's needs, I work to ensure that our digital content stands out and truly makes a difference in people's lives.

• Manage the day-to-day operations of the club
• Ensure first class customer services, at all times
• Exceed budgeted profitability and deliver year on year growth
• Drive the sales of membership, personal training and related income
• Manage the facilities to ensure a safe, high quality environment
• Always exceeding our customer’s expectations
• Recruit and manage your team to our high professional standards
• Network and market to local businesses and the local community
• Drive member engagement and retention for the club

Main responsibilities:
• Analysis of the effectiveness of advertising campaigns (running and optimization)
• Monitoring and verification of key KPI's
• Preparing analysis, drawing conclusions and recommendation for further action
• Identification and resolution of problems faced by users
• Planning and implementing solutions optimizing the conversion rate
• Planning and testing
• Development of recommendations for action based on the research and analysis
• Manage communications, media, events, loyality programs and PR outreach
• Manage budget
• Analyze marketing initiatives and measure ROI
• Recruiting and supervision team

Analysis of the effectiveness of advertising campaigns (running and optimization)
Monitoring and verification of key KPI's
Preparing analysis, drawing conclusions and recommendation for further action
Identification and resolution of problems faced by users
Planning and implementing solutions optimizing the conversion rate
Planning and testing
Development of recommendations for action based on the research and analysis

Main responsibilities:
• Plan and implement of consumer campaigning
• Cooperation with agencies in order to collect data about current campaigning, manage call center, awards order and distribution, organizing events to promote campaigning
• Analysis market data, budgeting and forecasting expenses
• Work across functions and divisions and deliver measurable results
• Design outfits and merchandising materials
• Maintain several different projects simultaneously, while creating precise and effective customer-facing communications
• Define and enforce brand standards and guidelines across all direct mail communications

Key achievements:
• Design and launch competition for Winston consumers
• Prepare internet platform for contest
• Over 5 000 unique logins
• More than 20 000 unique codes from pack entered by consumers
• 1 050 prizes goes to consumers
• 11% of conversations after 3 months

Main responsibilities:
• Create awareness and desire for the product with a creative approach
• Develop and designed merchandising materials
• Invent bartenders programs
• Manage HoReCa Coordinators work
• Put high attention to detail
• Work with partners on co-promotion or cross-promotion strategies and campaigns
• Manage contracts and sales orders
• Analyze research or performance data and apply that analysis to optimize merchandising strategy
• Manage annual marketing budget, assigning a new budget for the coming year and working within the budget
• Study the previous and present product and their campaign, to analyze its strengths and weaknesses and report the concluding data

Key achievements:
• 6% Sells increase during contest
• Bartenders loyalty as brand ambassadors
• Develop merchandising materials used long term
• Reorder the best materials with gives 50% savings
• Design over 20 high qualified smoking lounges for Camel and Winston

Main responsibilities:
• Take care of clients and local market
• Maintain distribution in 110 outlets
• Coordinate Small Scale events
• Delive merchandising materials
Key achievements:
• Set strong position for JTI in local market