Katarzyna Kate Szabat

• Reporting to Group Account Director and VP Account Management; including regular communication and status updates
• Managing ecommerce websites for Electrolux Group (Electrolux, AEG, Zanussi) for Eastern European countries and delivering continuous revenue growth
• Managing assigned to me PowaTag accounts for one of which (a shoe designer Lucy Choi) I managed the first in-house PowaTag campaign including real time PowaTag transactions (Heron Tower, London)
• Arranging and attending meetings with clients, leading regular business conference calls on the performance of the accounts as well as consulting with clients new solutions for developing additional ways of increasing ROI
• Consulting with senior management to uncover client business needs and objectives
• Developing client strategies and providing sound advice on potential solutions and new growth opportunities
• Collaborating with other teams (back-end and front-end developers, sales, pre-sales, marketing, engineers, email marketing, PPC, SEO, social media, media production, content)
• Identifying and capitalising on opportunities; providing client training
• Prioritising and managing client issues and problems to resolution; escalating as required

• Managing and running Online Marketing Campaigns both for contracts (with the starting budget of £30.000 – continually increasing) on top of Google Adwords Campaigns' budgets (with separate budgets for each of the managed by me communities)
• Negotiating contracts with media (online/offline) – I managed to successfully negotiate contracts with some of the biggest media channels relevant to my communities such as Evolution Media Group (2 live contracts), Allegro Group, Gadu-Gadu, o2, Nasza Klasa, Interia and others
• Maintaining good relationships with my Accounts making sure the cooperation is smooth
• Looking after my communities in 8 countries
• Taking complete ownership of all communication in my native language and remaining a single point of contact
• Securing key online/offline media spaces as well as researching the market and looking for new marketing opportunities
• Optimising campaign effectiveness and preparing regular campaign performance reports
• Ensuring the marketing material is complete and up to date
• Having an overview of the campaign-related parameters on the campaigns CPA/CPL/Cost/Sales etc.
• Verifying the daily sales figures on Google Analytics/ internal report to ensure stability in business.
• Maintaining a complete overview of the trends in all the campaigns in my Google/FB accounts
• Working with the web team to make sure that websites are updated as well as SEO tags and online optimisation
• Ensuring any marketing material (Web, LPs, Banners) is always up-to-date and correct

The African Journalist is Africa's first crowd sourced news service that is written by citizen journalists from all parts of Africa

• Responsible for all Social Media promotion activities, including Twitter, Facebook, and LinkinIn
• Created Social Media content to reflect The African Journalist brand
• Responsible for user and citizen journalist acquisition
• Grew unique visitors from 120 at start-up to over 12,000 unique visitors a month (June 2013 figures)
• Assisted in moderation and editing of user submitted articles
• Assisted in writing copy for The African Journalists' advertising on Google

• Creating Social Media content and producing presentations for London Luton Airport as well as Steljes Technology and 30ish.me online magazine
• Moving sentiment from negative to neutral to positive using the social application of: Social PR, Brand Personality, Brand Values alongside Transactional Analysis techniques to create Brand Advocates
• Using platforms such as: Facebook, Twitter, Wordpress, Pinterest, Tumblr, Instagram
• Generating relevant to the Brand traffic optimised for Google SE

- Managing the conduction of 60 exit interviews on brand awareness in Cinema City, Warsaw
- Translating creative, promotional and strategic material used for the development of Cinema City brand (the largest chain of cinemas in Poland)

- Translating promotional documents, tourist brochures, contracts, technical texts
- Delivering carefully crafted and thoroughly reviewed projects before tight deadlines

• One to one tuition. For 5 years I taught English as a foreign language to entrepreneurs, also prepared students for exams
• During this time I successfully prepared my students for exams such as PET, KET, IELTS , TOEFL, FCE, CAE
• For 5 years I effectively prepared a great number of students for the Matura exam on both basic and advanced levels
• I have experience working both with small groups of students as well as one to one tutoring
• I was responsible for choosing the studying material and adapting learning programme to every student individually
• I pride myself on giving lessons that engage students on various levels to reach the maximum potential of every person