Katarzyna Koczdańska-Szymańska

- Establishing with Management Board Licensing Policy of the company.
- Acquisition among Home Entertainment i.e. Home Video; Video on Demand; Electronic Sell Through.
- Managing the licenses.
- Running the project of digital distribution (from negotiation the terms with major VOD suppliers to execution and license exploitation).
- Participating in major license events e.g. MIPTV; MIPCOM.

- Setting the Publishing Strategy of the company
- Managing the Warsaw division - dedicated to non-tourist publications (titles based on TV-formats)
- Cooperation with main and theme TV channel of group focused on cross-promotion
- Supervising of the team responsible for the edition.
- Maintaining the close contacts with the company headquarters and the group
- Coordinating the process of book creation (budget preparation; license acquisition; agreement execution; local implementation – translation, edition, revision, cover & interior layout creation, quantity estimation, production and post-production analysis)
- Building the effective marketing campaign - press (press releases) and TV(media plans, spots);in main chains of distribution (POS, catalogues).

-Establishing with Management Board Publishing Policy of the company
-Acquisition within Home Entertainment, Publishing, Merchandise, Television, VoD (ALL NEW MEDIA) or other required fields of exploitation for polish territory
-Exploitation and sale of licensed properties among company’s key strategic costumers in the meaning of the cooperation with major polish based Publishing Houses on possessed portfolio. The cooperation regards to wide range of animated projects (i.e. multimedia collection, DVD collections, cover mounts,etc.)
-Running of distribution policy of the licensed brands- building marketing strategy, planning the release schedule (always in cooperation with local TV broadcasters), defining all production and post-production figures (e.g. graphic projects, from PPD to SRP, quantities, distribution channels, proper visualization of POS, etc.)
-Maintaining the long-term cooperation with International Licensors
-Co-creation of extension project for Eastern markets – Czech Republic and Slovakia. Preparation of the launch including widen of actual licenses, new acquisition, trade negotiations, external research to define the local characteristic features of Home Entertainment market
-Representing the company at all major trade shows; MIPCOM, MIPTV, DISCOP, Annecy, Bologna Children’s Book Fair, LFCEE, World Content Market
-Supervising the team responsible for sell through and kiosk distribution
-Working on rising company’s brand awareness and position on the market among preschool key players, focusing on carefully selected children titles

-Working on the Product (factual and graphic preparation, order of the production and supervision of post-production process)
-Product launch (maintain the contacts with core distributors)
-Participation in building product marketing strategy (cooperation with all media: TV broadcasters, Publishing Houses, Radio Stations), creating ads, events, contests
-Reporting to the President the selling results and estimation of product effectiveness and profitability

-Service of current Bank customers
-Analyze of credit worthiness of Bank customers
-Cooperation with Marketing Department in creation and launch of new Bank products
-Reaching assigned selling goals

-Call center-full service of Bank customers
-Fulfillment of database