Karolina Dynysiuk

Responsibilities:
- Digital strategy creation and recommendation (including: www.page; consumers database, SEM & AdSense support, YT, social media) for consumer product brands (L'Oréal: Vichy, La Roche-Posay, Inneov, Skin Ceuticals, Sanoflore), in line with quantitative & qualitative objectives, as well as vision of brand development
- Implementation of strategy in close cooperation with Product Marketing teams, digital agencies, Media House and international digital team: Construction of yearly action plan
- Brands’ web pages management: regular support and animation
- Online media campaigns preparation: conceptual development, planning and implementation, followed by results analysis and key learnings to increase the appeal and efficacy of next initiatives
- SEM management: Optimization of key words and campaigns planification
- Recommendation of most adapted digital solutions for specific actions (contests, digital communication channels and social media)
- Social media activation: Facebook fan-pages animation and optimization,
- Cooperation with blogers
- Coordination of legal aspects related to consumers database management, GIODO declarations, competitions rules, confidentiality agreements with agencies (in cooperation with the legal department)
- Digital budget management: yearly planning and optimizations, negotiations with local agencies and direct services providers in order to optimize costs