Justyna Wołowska

• Defining the overall Skanska marketing and communication strategy and plan (internal and external) and its key messages,
• Leading the execution of marketing plan to ensure communication of values and brand (including strategic communications topics such as safety, green, people, ethics and risk management)
• Leading the development of new and improved marketing and communication tools for Skanska business needs; consulting with, and advising senior management in marketing and communication matters;
• Leading the marketing department, including development of professional team member capabilities;
• Building strong internal networks within Skanska
• Management and coordination of all marketing, advertising and promotional staff and activities;
• Conducting market research to determine market requirements for existing and future projects;
• Analyzing of customer research, current market conditions and competitor information;
• Determining and management of the marketing budget;
• Setting Sales Team goals and objectives;
• Development of pricing strategy;
• Liaison with media and advertising;

• Management and coordination of all marketing, advertising and promotional staff and activities;
• Conduct market research to determine market requirements for existing and future projects;
• Analyzing of customer research, current market conditions and competitor information;
• Development and implementation of marketing plans and projects for new and existing projects;
• Monitoring, reviewing and reporting on all marketing activity and results;
• Determining and management of the marketing budget;
• Setting Sales Team goals and objectives;
• Development of pricing strategy;
• Liaison with media and advertising;

• Development and Positioning of Brand on the Polish market;
• Activities concerning implementation of Professional Brand on the market;
• Crating the Brand image and analysis of competitiong activities;
• Creating marketing strategies and marketing budget;
• Management of sales results (supervising of a sales representatives and consultants work);
• Preparing and analyzing monthly and annual sales reports;
• Co-operation with Galeria Cetrum, Sephora, Douglas, Superpharm chain on the market;
• Preparation of marketing materials concerning implementation of novelties;
• Creating POSM;
• Planning, realization and controlling of promotion campaigns;
• Organization and carrying out product trainings for the retail points ;
• Complete necessary activities to allow cosmetics to be sold in Poland;
• Wide range of activities concerning foreign trade services (import, custom formalities);