Justyna Maciejewska

• Responsible for creating and implementing promotional activities targeted to increase service stations traffic and income;
• Key resource in creation process of promotional billboards, in-store posters and other POS materials, as well as catalogues, in terms of the content, graphic layout and printing;
• Direct cooperation with printing houses, media house and agencies in order to implement all marketing actions.
• In charge of market analysis and competition monitoring activities within BTL activities;
• Execution of the company's strategic projects - solutions development and implementation, graphic design and content creation in cooperation with 3rd party agencies to fit all necessary POS materials;
• Coordinating of brand building activities (Awareness, Consideration, Trail, Loyalty):
>360-degree multichannel marketing campaigns & consumer promo coordination
> Including planning, execution and post-evaluation;
> Coordinator of targeted marketing activities of the brand Coffee & Food;
> Performance marketing supervision: ensuring consistency of the brand communication in variety of touch points online;
• Planning marketing and branding objectives;
• Developing and implementing the long- and short-term marketing strategies for categories;
• Preparing and managing marketing plans and budgets;
• Monitoring and analyzing market trends;
• Identifying target markets and developing strategies to communicate with them;

Responsibilities:
• Building range of products - to create an offer tailored to the needs and preferences of customers
• Negotiating the prices and terms of cooperation with the suppliers
• Analyzing sales and planning activities that ensure the achievement of set goals
• Development of commercial offers for the food & snacks brands
• Supervising the executions of contracts with suppliers
• Maintaining the expected parameters of the rotation, margin, sales and value of products
• Planning and implementation of marketing campaigns to support sales
• Market research of trends and prices in product category, based on AC Nielsen data
• Creating and implementation of management strategies regarding entrusted product category
• Optimization and determination of directions of development of purchase categories
• Developing short- and long-term marketing plans the product portfolio