пропозиції роботи
Iwona Burzyńska
Director of Communications & External Relations
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tej użytkowniczki
Zobacz pełny profil
Umiejętności
Reklama
B2B
blogowanie
Sprzęt RTV i AGD
Corporate Branding
Komunikacja korporacyjna
Społeczna odpowiedzialność biznesu
Komunikacja kryzysowa
Digital Marketing
media eletroniczne
Ekologia
Facebook
FMCG
Marketing Zintegrowany
Komunikacja wewnętrzna
Marketing Międzynarodowy
Stosunki międzynarodowe
Przywództwo
Zarządzanie
Analiza rynku
Komunikacja Marketingowa
zarządzanie marketingiem
Badania marketingowe
Zakup Mediów
Planowanie mediów
relacje z mediami
New Business Development
nowe media
Biuletyny
Marketing internetowy
marketing produktu
Public Relations
Żeglarstwo
Social Media
Social Media Marketing
Sponsorowanie
Strategic Communications
Przywództwo w zespole
Twitter
Zarządzanie zespołem
Driving
Media Spokesperson
Spokesperson Training
Writing Books
Remote Team Management
Języki
angielski
biegły
rosyjski
dobry
Doświadczenie zawodowe
Director of Communications & External Relations
LafargeHolcim
In charge of all corporate and marketing communications, PA and other communications functions, overseeing a 1,5 million euro budget and a 4-member team. Direct brand management, digital activities, PR, media relations, corporate positioning, product launches, advertising, events and tradeshow marketing, CSR & influencers' strategy and communications.
Scope of responsibilities:
• Public affairs & influencers' strategy
• Public relations & media relations, including spokesperson function
• Marketing communications & integrated marketing communications campaigns
• Team management & project management
• Internal communications
• Digital & social media
• Corporate & marketing events
• CSR communications strategy of WSPÓLNIE LafargeHolcim Foundation
Selected accomplishments:
• Leadership and team building: promoted to a position of Communications and External Relations Director within 9 months of joining the company as a Corporate Communications and Marketing Communications Manager; build a successful creative team of 5 skilled communications professionals from scratch
• Corporate communications: successful communication of LafargeHolcim merger (July 2015) and Yeoman integration (March 2016): storytelling, executive interviews, timing and coordination, media relations, branding; quarterly financial results announcements
• Crisis management: successful ongoing communication of manufacturing accidents and environmental issues
• Digital communications: successfully launched and effectively developed LafargeHolcim Poland (Lafarge Polska) social media profiles (Facebook, YouTube, Instagram, SlideShare, LinkedIn) with growth up to 1300 % within 2 months
• Marketing communications: client communication regarding the merge of Lafarge and Holcim (change of domain, welcome to the new Group, portfolio development), successful communication of partnership programmes, successfully hosted numerous customer events (up to 300 guests)
Scope of responsibilities:
• Public affairs & influencers' strategy
• Public relations & media relations, including spokesperson function
• Marketing communications & integrated marketing communications campaigns
• Team management & project management
• Internal communications
• Digital & social media
• Corporate & marketing events
• CSR communications strategy of WSPÓLNIE LafargeHolcim Foundation
Selected accomplishments:
• Leadership and team building: promoted to a position of Communications and External Relations Director within 9 months of joining the company as a Corporate Communications and Marketing Communications Manager; build a successful creative team of 5 skilled communications professionals from scratch
• Corporate communications: successful communication of LafargeHolcim merger (July 2015) and Yeoman integration (March 2016): storytelling, executive interviews, timing and coordination, media relations, branding; quarterly financial results announcements
• Crisis management: successful ongoing communication of manufacturing accidents and environmental issues
• Digital communications: successfully launched and effectively developed LafargeHolcim Poland (Lafarge Polska) social media profiles (Facebook, YouTube, Instagram, SlideShare, LinkedIn) with growth up to 1300 % within 2 months
• Marketing communications: client communication regarding the merge of Lafarge and Holcim (change of domain, welcome to the new Group, portfolio development), successful communication of partnership programmes, successfully hosted numerous customer events (up to 300 guests)
Corporate Communications & Marketing Communications Manager
LafargeHolcim
Responsible for managing all communications channels of LafargeHolcim Group in Poland, as well as ensuring their complete consistency, synergy and integrity. In charge of creating, implementing and supervising external (media, KOLs, Clients, PA) and internal (employees) messaging of LafargeHolcim Group in Poland. Works closely with CEO and the Leading Team (Executive Commitee) to ensure complete alignment with LH Group strategy and local business environment.
Scope of duties:
• PR & media strategy: defining and implementing communications programs to build company’s share of voice and brand awareness, cooperation with executive spokespeople on individual media strategy including media training and messaging preparation
• Marketing communications: advertising, direct marketing, branding, packaging, LafargeHolcim online presence, printed materials, sales presentations, trade show appearances, loyalty programs and more
• Digital communications: management and supervision of www.lafarge.pl and LafaregHolcim Poland social media channels (Facebook, LinkedIn, Instagram, SlideShare), as well as Google Maps/Google Places online presence of all LH Poland locations (ca 65)
• Events: strategic planning, management and execution of LafargeHolcim internal and external events, presence on industry fairs and events
• Internal Communications: implementing and driving internal communications programs to 1600 employees
• Sponsorships: strategic counsel and execution of sponsorship programs
• Public Affairs: external relations with institutions, stakeholders and organizations
• Team & Project Management: managing internal Communications Team members (5 persons) and multiple external agents to ensure effectiveness and alignment with company's communications strategy
• Integrated marketing campaigns: collaboration with the rest of the marketing team on building out campaign initiatives, including product launches, conference participation, and issue-based campaigns
Scope of duties:
• PR & media strategy: defining and implementing communications programs to build company’s share of voice and brand awareness, cooperation with executive spokespeople on individual media strategy including media training and messaging preparation
• Marketing communications: advertising, direct marketing, branding, packaging, LafargeHolcim online presence, printed materials, sales presentations, trade show appearances, loyalty programs and more
• Digital communications: management and supervision of www.lafarge.pl and LafaregHolcim Poland social media channels (Facebook, LinkedIn, Instagram, SlideShare), as well as Google Maps/Google Places online presence of all LH Poland locations (ca 65)
• Events: strategic planning, management and execution of LafargeHolcim internal and external events, presence on industry fairs and events
• Internal Communications: implementing and driving internal communications programs to 1600 employees
• Sponsorships: strategic counsel and execution of sponsorship programs
• Public Affairs: external relations with institutions, stakeholders and organizations
• Team & Project Management: managing internal Communications Team members (5 persons) and multiple external agents to ensure effectiveness and alignment with company's communications strategy
• Integrated marketing campaigns: collaboration with the rest of the marketing team on building out campaign initiatives, including product launches, conference participation, and issue-based campaigns
Founder
Kioko & Co. communications boutique
Kioko & Co. works solely with experienced topnotch consultants who know all about
public relations, social media, digital marketing, womm and image management.
Our expertise and know-how come from global corporations and communication agencies.
We top it with passion and business intuition.
We know the right people and how to tell the story to make your business fly.
We are always online, up-to-date, hungry for news & inspiration. We love our job.
We deliver. We do.
public relations, social media, digital marketing, womm and image management.
Our expertise and know-how come from global corporations and communication agencies.
We top it with passion and business intuition.
We know the right people and how to tell the story to make your business fly.
We are always online, up-to-date, hungry for news & inspiration. We love our job.
We deliver. We do.
PR Manager Poland & Baltics
Panasonic PR manager and spokesperson in Poland & Baltics, in charge of all corporate and product communications, as well as PR, CSR and digital marketing activities in Poland, Lithuania, Latvia and Estonia. Responsible for media relations, social media, joint PR and marketing campaigns, as well as PA issues; supervising team of 2 people in-house and several agencies’ teams outside the company – responsible for overall communications result and budget management. In charge of all Panasonic owned media content management, creation and advertising campaigns. Areas of resposibility:
- corporate communications (Panasonic spokesperson role & media relations)
- brand/ product PR & communications
- marketing communication,
- digital communications (social media channels & www)
- Corporate Social Responsibility
- Public Affairs
- sponsoring & partnership.
- corporate communications (Panasonic spokesperson role & media relations)
- brand/ product PR & communications
- marketing communication,
- digital communications (social media channels & www)
- Corporate Social Responsibility
- Public Affairs
- sponsoring & partnership.
Head of Consumer Team/ Senior Account Manager
Responsible for complex PR service for all consumer communications clients (Philips Consumer Lifestyle, Philips Lighting, WINIARY, Chevrolet, McCain, Toaleta2012), as well as for new business activities. Created and developed Consumer Division of Fleishman-Hillard Poland, supervised, coordinated and developed team of several Account Executives. In charge of new business: market analyses, identifying potential new clients, cold-calling, managing brainstorms; creating strategies and creative concepts, making presentations, preparing pitch-presentations and offers, implementing and conducting new-business ideas: meetings, trainings and brainstorms for potential clients.
wystawiono
Wspaniała menedżerka, z ogromną wiedzą, ale i doskonałymi zdolnościami interpersonalnymi. Poczucie humoru, błyskotliwość, kreatywność - to jej niezaprzeczalne cechy. Świetnie motywuje zespół, planuje niestandardowe działania, nawiązuje kontakty i zaraża swoją energią:) Praca z Iwoną to przyjemność.
wystawiono
Praca z Iwoną to prawdziwa przyjemność :) Jest kreatywna, przedsiębiorcza i pełna pasji. Każdego dnia tryska optymizmem i energią, zarażając tym samym swoich współpracowników :)
Account Manager
wystawiono
Iwona była moją pierwszą managerką i to właśnie od niej nauczyłem się "z czym jeść PR". To nie tylko świetna specjalistka, ale przede wszystkim osoba obdarzona wspaniałym poczuciem humoru, kreatywna i tryskająca pozytywną energią!
wystawiono
starsznie fajna babka! już zazdroszczę każdemu, kto będzie z nią pracował.
współpracownik
wystawiono
Z Iwoną pracowało się znakomicie - poza oczywistym faktem, że jest osobą bardzo sympatyczną, warto dodać, że to wulkan energii i kreatywnych pomysłów :) Ivi, wszystkiego najlepszego na nowej drodze zawodowego życia! ;)
Account Executive
Mmd Public Affairs & Public Relations Consultants
Apprentice
Sofrecom Polska / Telekomunikacja Polska (France Telecom Group)
Responsibilities: coordinating anti-churn projects and internal communication projects, supervising the work of advertising agency Euro RSCG, preparing internal communications materials (newsletters, bulletins), cooperating with other departments of the company.
Edukacja
Lingwistyka Stosowana, magisterskie
Uniwersytet Warszawski
Psychologia, magisterskie
Uniwersytet Warszawski
Specjalizacje
Public Relations
Zewnętrzny PR
Sprzedaż
Zarządzanie sprzedażą
Zainteresowania
Jung’s Psychology, dreams analysis, music, literature, movies, travelling, Scrabble, belly dance, jazz dance, salsa, international cuisine, travelling, diving
Grupy
Uniwersytet Warszawski
Uniwersytet Warszawski, założony w 1816 roku, jest największą polską
uczelnią i jednocześnie jedną z najlepszych w kraju.
CSR i społeczne zaangażowanie pracodawców
Dla tych pracodawców, którzy w sposób odpowiedzialny, etyczny, zaangażowany uwzględniają interesy społeczne i ochrony środowiska w swoich strategiach działań na rynku, a także w s
Devire
Grupa dla osób związanych z Devire (kandydatów poszukujących pracy za pośrednictwem Devire, Klientów, pracowników, przyszłych pracowników Devire)
GL - Moderacja
Grupa przeznaczona dla osób które na wybranych forach posiadają uprawnienia moderatora bądź właściciela.
Kongres Public Relations
grupa dla pasjonatów public relations, a także uczestników Kongresu Profesjonalistów Public Relations we Wrocławiu
Zarządzanie
Grupa dla zarządzających, chcących zarządzać i lubiących dzielić się wiedzą z zakresu zarządzania.
