Ilem Özcan

Affilysis is an international performance marketing network, focusing on CPA, CPL & CPI affiliate offers. We offer a variety of good quality Turkish & European offers to publishers and traffic to advertisers.

• Managing media buying and selling with 3rd Party Networks,
• Managing entire post-sales onboarding processes related to Real Time Bidding (RTB), establishing KPI’s per account,
• Troubleshooting and managing operational or technical escalations
• Fulfilling existing customer interaction plans (call schedule, QBR’s etc.)
• Ensure that clients are being provided with excellent customer service as well as with intelligence into market dynamics and performance
• To be ensure that revenue and scale targets are consistently met
• Managing the inventory and performance side of the relationship with publishers.
• Analysing performance for publisher accounts and provide ongoing metrics and reviews
• Monitoring changes in inventory, analyse the effects and communicate to other supporting business.
• Responsible of finding, integrating and testing of new technologies to use different marketing strategies
• Support operation team / sales team / publisher team / to optimize their current statuses to improve the overall performance

• Managing media buying and selling with 3rd Party Networks,
• Creating new relations with the high potential 3rd party networks,
• Developing business strategies for maximize the ROI,
• Managing accounts, divided between RTB(real-time-bidding) platforms by working directly with agencies, and well known customers.
• Responsible of finding, integrating and testing of new technologies to use different marketing strategies (Re-targeting, Behavioral targeting, Contextual targeting)
• Optimizing accounts and campaigns to success the current goal of client as conversions, brand awareness, provide customer loyalty.
• Optimizing accounts for advertiser and publishers to maximize their profit.
• Creating sustainable business models and work flows.
• Supporting operation team / sales team / publisher team / to optimize their current statuses to improve the overall performance

• Managing, creating and optimizing Google Adwords accounts of known brands,
• Managing, creating, optimizing Yandex Direct accounts,
• Developing new online strategies to build brand awareness, maximize conversions, increase loyalty/retention and managing the profitability of accounts.

• Data Quality Control, Sorting and Classifying Data, Database Management
• Performing and Auditing Beta Testing