Temat: No i mam dylemat... :)
Nie popadałbym w paranoję :) priorytetu wolnej domeny nad nazwą całej firmy
Branded Domains vs. Generic Domains
http://www.dnjournal.com/articles/series/warner-brande...
odpowiedz jest jasna: licza sie branded domains, zwlaszcza gdy chodzi o twoja wlasna firme i naklady poniesione na marketing.
Ja nazwe mojej przyszlej firmy zaczalem szukac od w zaleznosci od tego, czy domena .com., .pl, .eu., .com.pl i .net byly wolne i na szczescie znalazlem. Z nazwy jestem bardzo zadowolony, krotkie proste slowo (oczywiscie wymyslone(, ale i oddaje czesciowo to czym sie bede zajmowal :)
Ponizej uzasadnienie, dlaczego nazwa firmy jest wazna:
"What is a user actually looking for when they type in a domain name? Most of the time people are looking for web sites that they have seen on television, heard on the radio, read off the back of a cab, or have been exposed to through some other form of media. All of these are examples of branded domains.
The purpose of this paper is to provide a discussion piece to compare and contrast the difference between the quality, handling and long term value of branded vs. generic domains. This paper will not discuss trademark domain disputes, customer service issues, or the effects of brand erosion that may be associated with domain use in cases where the domain is not being used by the brand owner.
Branded Domains are domains that people type into the address bar because they have heard of the domain before. Most branded domains are associated with existing business names, products, or popular web sites - which may or may not have a trademark. However, the user’s primary purpose when they type these domains into the address bar is to find popular web sites. Examples include: DellProducts.com, Yahoo.com, ToyotaTrucks.com, FitnessFirst.com
Generic Domains are inherently just that, generic. These domains do not construe any association with any known business entity other than what is represented by the domain itself. They are typically descriptive in nature. The user’s intent when typing them into an address bar is likely to be an expression of searching behaviour, with the view to find or purchase new products or services. Examples include: ConstructionTowerCranes.com, HoustonTools.com, Chairs.com, OnlineGames.com, SeattleBoating.com"
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