Temat: Milanoo Receives Multi-Million Dollar Backing From...

Milanoo Receives Multi-Million Dollar Backing From Sequoia Capital.

April 25, 2011
By the ZippyCart Content Team
http://www.zippycart.com/ecommerce-news/2355-milanoo-r...

Milanoo.com, a China-based ecommerce solution with a focus toward retail and wholesale fashion, has partnered up with US-based Sequoia Capital, after receiving a multi-million dollar influx of financing from the investment firm.

Created in 2008, Milanoo quickly worked its way up the ecommerce solution ladder, as evidenced by exponential increases of revenue (upwards of 600 percent) every year following the company’s inception. During its three short years online, Milanoo has expanded its web services to over 180 countries around the globe.

In order to maintain and keep up with its ever-growing status, Milanoo is constantly implementing changes to both its business model and its ecommerce software, which has ensured its continued success as becoming one of the top online retailers in the market.

With the generous investment procured from Sequoia, Milanoo is currently in the process of acting upon a number of expansion projects, one of which includes exploring additional opportunities working with more Chinese apparel manufactures and brands, which would help guarantee a consistent stockpile of merchandise, as well as diversify their product offerings. Additionally, the money will go toward the continuous innovation and upkeep of the Milanoo website, which is based off of customer feedback and historical data analysis.

Although Sequoia Capital is a US-based firm, their search for worthy investments has spanned the globe and landed them in China, where B2C ecommerce is one of the most rapidly growing industries. This makes Milanoo, one of the top ranked ecommerc solutions in China (hoping to soon be the world), a proverbial cash-cow for Sequoia.

Selling fashion online is nothing new. In fact it’s perhaps the largest growing, most heavily saturated, and most profitable niches on the web. What sets these fashion sites apart from one another (aside from good taste and reasonable prices in clothing) is ultimately the customer service, which Milanoo has made as one of their top priorities. A happy customer is a returning customer.

http://www.zippycart.com/ecommerce-news/2355-milanoo-r...

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