Elif Ayvali

Direct development of country-specific roadmaps governing monitoring, consumer reviews, and content management tools in the T-MEA-CIS region, which covers 89 countries. Positioned in the Shared Service Center section to coordinate cross-functional regional and global teams responsible for determining and completing all phases of project launches.
• Empower countries to use consumer reviews, monitoring tools, reporting, and community management tools to optimize social media performance, provide information to executives about the brand and product presence, and increase perception and enable different departments to be more efficient and business savvy.
• Utilize consumer insight reports to drive greater efficiency of social media, and digital marketing, brand management, product management, quality management and other functional areas.
• Develop strategies and frameworks or the company’s global social media initiatives; transitioned to a position leading social media and branding efforts focused on the Turkey region of business.
• Oversee the KPI Dashboard Project’s Social Media and Web Analytics Phase designed to automate and improve current social media capabilities (Product Ratings, Reviews, KPIs).
• Supported regional and global digital solutions focused on managing company branding and presence.

Directed the development and management of brand strategies and campaigns, while working to implement and manage social media solutions on several platforms. Developed and implemented best practices governing digital communication development and administration. Established and implemented digital communications strategies and activities aligned with brand goals and requirements.
• Supported the team responsible for roll-in of the Bosch website platform migration; coordinated efforts to ensure that website content and visuals achieved global branding requirements.
• Created highly effective processes and standards that drove the successful planning and completion of marketing projects.

Ensured maximum reach and effectiveness of social media-based branding and marketing activities through active collaboration with marketing teams. Developed and integrated social media platforms that were aligned with established branding strategies.
• Created and communicated reports covering the performance and status of social media platforms as well as the effectiveness of digital marketing strategies.

Planned and implemented production schedules, sequences, personnel, and material resources required to meet production objectives, accounting for available production capacity and customer orders. Led team responsible for the implementation and improvement of 5S and Lean manufacturing methods.
• Decreased raw material procurement costs 10% through the development and implementation of the new raw material order system.