Dominika Szymczyk

- Develop elmex & meridol strategy & plans including 5P's for 8 Central European countries: Poland, Romania, Hungary, Czech/Slovakia, Latvia/Estonia/Lithuania
- Build and deliver regional brand P&L/ A&P Budget / Market Share
- Media planning and buying for Central Europe
- Develop brand regional grid
- Lead regional new products launch plans and brand activation concepts including ATL & BTL
- Managing direct report (Junior Product Manager)

- Develop Colgate strategy & plans including 5P's for 8 Central European countries
- Build and deliver regional brand P&L/ A&P Budget / Market Share
- Media planning & buying and media budget monitoring for Central Europe
- Develop brand regional grid & deliver materials on-time
- Lead regional new products launch plans including media & packaging adaptation and developing POP/flyers master materials
- Develop regional brand activation concepts for new product launches & base business

- Define and implement local marketing strategies and plans agreed with regional management in due time and with excellence
- Analyse and deeply understand consumers & shoppers as well as competitors to identify opportunities and risks and recommend relevant actions
- Short and long term brand performance analysis
- Brand P&L planning, managing and monitoring
- Media planning and buying through the Global Advertising agencies
- Implementation of Consumer promotions with local agencies or Trade Marketing
- Organizing PR events and Sales Conferences

• Developing and executing brand plan and strategy in order to reach the performance benchmarks of the company
• Proposing and monitoring the yearly brand budget and making sure that the resources are properly used and the objectives are met
• Developing brand positioning, internal and external communication of brand vision
• Identifying consumer and competitive trends
• Improving, creating and organizing marketing materials
• Working closely with the sales team

• Running projects dedicated to Clients both from Modern and Traditional Trade regarding marketing mix based on price, promotion, placement and product distribution
• Managing brand issues and track performance to ensure delivering business goals and best in class execution
• Developing brand local success model used in day-to-day business management
• Working within cross-department teams in order to provide proper flow of information
• Preparation and management of POS materials
• Research and market analysis based on data from cooperating research companies

• Preparing reports and presentations based on data obtained from clients, RB Customer Service and Finance Department
• Creation and management of tool which monitors promotional plan execution in Key Clients
• Analysis of RB market shares in Key Accounts in 11 main chemical categories using AC Nielsen Nitro tool
• Preparing internal daily sales tracking report
• Preparing and updating sales tracking and stock level report of selected accounts

• Supporting key M&A projects for the leader in banking sector,
• Preparing market analysis and reports,
• Preparing presentations for meetings with the client,
• Translating agreements, reports, presentations from English and Italian

• Settlling formalities connected with placing orders for advertising materials,
• Designing advertising materials
• Cooperating with Italian workmates from Marketing Department
• Preparing presentations of new products entering on Polish market