Celestyna Zachariasz

- building and developing of business strategies for group of lifestyle categories
- fostering the e-commerce market development for Fashion, Beauty and Kids
- implementation of annual budget and KPI,supply and demand management in the marketplace
- development of the brand portfolio, negotiations with local and international key trading partners
- negotiating all service and capital projects and building long term relationships with strategic brands and retail partnerships
- analysis category performance of strategic partnerships, B2C, C2C
- support sales through marketing activities, sales events, merchandising tools development and PR
- data analysis, reporting
- managing category sales channels portfolio (Strefa Marek, Okazje, VIP sellers, retail) to deliver sales growth and business profitability
- close cooperation with sales, marketing, financial, IT and PR departments

- creating sales strategy and building a comprehensive, short and long-term plans (budget, KPI)
- controlling of supplier selection process and the store layout including product (photos, description, functionality) and sales presentation
- implementation of sales plans and designated key performance indicators (KPI)
- highly developed analysis of the effectiveness of the company's operations and implementation of optimal solutions aimed at improving profitability and cost minimization
- advanced and a continuous analysis of market trends and competitors' actions
- trade negotiations and representation of the company
- reporting in accordance to the requirements of the organization
- team management of department employees: recruiting, setting targets and team development
- supporting the Allegro Group companies within the fashion category: full analysis of the fashion category and determining strategy regarding the future activities and possible solutions to sales and marketing