Bartosz Lechowski

Responsible for developing full range of global e-marketing initiatives for 55 markets world-wide directed to patients, carers and Healthcare Professionals (HCPs), Leading team of 2 Web Specialists to support Marketing Team members in constructing effective online activities and drive internal online projects, Cooperating with and supporting a network of local e-marketeers to endorse synergies and alignment with global initiatives, Constructing educational programs to build organizational skills in online marketing and consulting cross-divisional projects on online environment.

Responsible for CRM strategy and implementation for one of leading Danone Baby Nutrition countries, Lead global CRM project in cooperation with Global CRM Director, Developed and implemented concept for knowledge-centered online community site for moms (mamopedia.pl), Performed usability studies to design user-friendly online solutions, Designed tools for and coordinated international roll-out of online brand tools, Prepared innovative crowdsourcing platform and Facebook integration mechanisms to be used for social media presence for brands, Produced online dedicated video educational materials, Implemented online store solution together with 3rd party supplier, Coordinated design and implementation of complete e-mailing program as well as CSR based online innovative online store promotion.

Responsible for managing Pedigree Snacks & Treats and Frolic brands in every area of marketing mix, Managed complex CRM program supported by both ATL and BTL activities, Developed and implemented online strategy for pet care brands, Launched successful online community site (ulubiency.wp.pl) and designed consumer loyalty program to drive online sales, Prepared online sales platform and RTM mechanism (miska.pl), Performed website usability study effecting in implemented redesign of brand websites, Actively cooperated with creative, research, media and BTL agencies while providing leadership of dedicated teams internally.

Responsible for preparing financial evaluations of planned marketing activities as well as mid- to long-term sales forecasting, Constructed business models for non-standard business operations.

Analyzed competitive environment and prepared positioning recommendations for U.S. market for leading European organization in mass customization market, Managed online campaigns (Google AdWords), Performed guerilla marketing actions (incl. viral marketing).