Anna Winiarczyk

Cooperation with Emerging CSE markets in terms of:
-marketing plans and communication - implementation of marketing strategy
-merchandising
-pricing strategy - verification and positioning of the new products
-local marketing actions
-motivation programs
-digital activation
-analysis and supervision of business KPIs (such as margin, gross sales, number of products sold)
-competition monitoring and market research
-building a strong leadership in cosmetic industry in the selected markets

Developing and implementing a company-wide go-to-market plan, working with all departments to execute.

-participation in creation, implementation and supervision of marketing strategies
-coordination of new product launches
-market analysis and sales monitoring
-cooperation with creative, event agencies and subcontractors
-preparation of the promotionals materials (such as presentations, posters, leaflets, guidebooks, etc)
-preparation of the PR materials (such as dossier prasowe and Power Point presentations)
-constant website update
-activation on the Internet
-project leadership - Online system of verification and raporting the trainings
-constant contact with field representatives
-support in training coordination process
-reporting

Cooperation with IT companies (Fellowes, D-Link & Adobe) in terms of:

-everyday contacts with journalists - delivering press releases
-supporting organisation of press conferences
-planning the educational campaign Ergotest 2008
-coordination of graphic contest Adobe Creative Search 4 Ideas (contest idea, website, constant contact with sponsors and patrons, organisation of the final gala)
- media monitoring
- reporting

Leading the project for Sumsung in terms of:
-coordination of the activities regarding EURO 2008
-website creation and contant update
-organisation of the sport event with press briefing
-media monitoring
-reporting

Summer apprenticeship in:

-Departament of International Affairs - preparation of press news
-Departament Sport Events - report on sporting events