Aleksander Smigielski

Unilever
Age Management In An Enterprise
Working Cross-Culturally
Managing a Large Enterprise
ROI in Marketing
Safe Driving by Tomasz Kuchar
Integrated Marketing
Capability Building – Unilever for key personnel in CEE
Gold Program – Unilever for high potential Work Level 3+ (Directors and Vice Presidents)
Boehringer Ingelheim
Comms Excellence
Agile Culture, Preparing 4 Tomorrow
Brand Planning Excellence
Media Monitoring
Safe Driving One day practice
Optimum Media OMD Group
Inspirations and New Trends in Marketing
Digitization of TV and Radio broadcast
People Management
Working Cross-Culturally – (Accenture)
International Advertising Association IAA
A Brand in FMCG
Optimum Media OMD Group
Collaboration With Subordinates
Manager's Basket
Client Relationships
Negotiations as a Game
Time Management
Fast Reading
Fast Typing
Building Long-Lasting and Satisfying Client Relationships

Member of Harvard Business Review's Knowledge Club in Poland (Certyfikat Członka Klubu Wiedzy Harvard Business Review Polska Club)
Harvard Business Review Polska
this honor was bestowedJanuary 2013
After successfully publishing an article and participating in a discussion panel, HBR decided to award me with the membership certificate

Trip Advisor March 2013
asmigi, that is me on Tripadvisor, you're among the top 1% most-read reviewers of all time!
Thank you so much for helping make TripAdvisor what it is today: the world's largest travel site, now with 100 million reviews and opinions.
43 badges collected on tripadvisor; a regular and meticulous contributor

International Advertising Association Board Member Polish Chapter

Harvard Business Review
publication dateSeptember 1, 2012
a debate with David Meerman Scott hosted by Harvard Business Review Poland on Revolution in Technology and New consumer habits wreak havoc in company’s' marketing strategies

Harvard Business Review Polska
November 1, 2012
Obszerny komentarz do artykułu Rity Gunther McGrath, profesora Columbia Business School nt. umiejętności organizacji dotyczącej wpisywania porażek w projekt

Media i Marketing Polska
eNovember 1, 2012
Front page on the most popular Polish Media and Marketing monthly

Harvard Business Review Poland
January 2, 2013
konentarz do raportu specjalnego pojawiajacego sie w tym podwojnym wydaniu, str R5

Key Note Speaker and a Discussion Panelist at 2013 EGTA conference in Lublana, Slovenia
Association of TV and Radio Sales Houses
dateMay 30, 2013
egta is the Brussels-based trade association of over 125 television, radio and multimedia sales houses, all of them “digital” of course and whose mandate consists in monetizing the content of several hundred channels and stations across Europe (and beyond). In so doing, their role is of course to meet the needs of advertisers who rely on such content, on its quality and capacity to...

Opening Presentation of Stroer Academy in Warsaw
Stroer
June 4, 2013
Stroer Academy is to educate and inspire Media Agency staff, it provides robust knowledge on how advertisers perceive media industry, what research trends arise and how it all boils down to creating effective communication plans

Kongres Regionow in Swidnica, Poland
A One Day Training open for all 2000+ attendees on advertising
June 12, 2013
Kongres Regionow is the biggest event in Poland for local administration. It is opened by Polish President and enjoys presence of 2000+ delegates. Advertising is becoming more and more important for them and in order to develop standards and educate this market segment, IAA's Polish Chapter's President and Vice President run a one day course on how to advertise effectively.

About future of TV market in PL
CNBC Business
September 10, 2013

Interview for wirtualnemedia.pl
wirtualne media
November 8, 2013
W przyszłości trzeba będzie się tak reklamować, aby sprzedawać. reklama będzie coraz bardziej związana ze sprzedażą - zarówno w internecie, jak i w reklamie tradycyjnej. Będzie także coraz bardziej spersonalizowana - mówi w rozmowie z nami Aleksander Śmigielski z firmy...

Speaking at 15th SEMPL marketing conference in Portoroz
15. SEMPL – Lead or let die
November 28, 2013
A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.
What do advertisers expect from media and agencies and how to become a perfect partner to an advertiser.

EGTA'S Research Director's meeting Warsaw - 29/01/2014
TV Discussion Panel and a presentation on the Radio stream
January 29, 2014
Session II: The Polish perspective.
A look at the experiences and lessons learned by Poland’s market-leaders. How do new data sources and measurement systems shape the existing business environment and what impact do they have on advertising effectiveness?
Session moderated by Jan Isenbart (egta Board Member responsible for Research and Research Director, IP Deutschland) and...

Media i Marketing Polska
mediaimarketingpolska.pl
May 22, 2014
Publication of annual report and ranking of media agencies provided an opportunity to talk about the TV market, it's current state and ways of its potential development. As VP of IAA Polish Chapter Aleks heralded that KPMG together with IAA are going to craft a report which will show scenarios of the evolution of the market and the consequences to the advertisers, media agencies and media...

IV Forum A-Brand in FMCG
www.bluebusinessmedia.com
November 19, 2014
Naszym wspólnym celem – top-managerów odpowiedzialnych za marketing i wsparcie sprzedaży A-BRANDów w 500 największych firmach FMCG w Polsce - jest to, aby Najlepsze Marki, w czasach kiedy o swoje miejsce muszą walczyć z Markami Własnymi, jeszcze skuteczniej budowały swoją tożsamość, wykorzystywały...

2015 CEE Retail Summit
How To Advertise Multiple SKUs in a single channel
March 18, 2015
This was a presentation delivered at the conference attended by roughly a thousand professionals during the SHOPPER MARKETING, CATEGORY SUPPLY CHAIN & BRAND MANAGEMENT session

CEEDS’15 by Webit - 21-22 April 2015 | Sofia, Bulgaria - presentation and discussion panel
http://www.webit.bg/
April 22, 2015
The most influential Digital & Tech gathering
for the markets of Central & Eastern Europe
— The Wall Street Journal

Host and Moderator of 5th A-Brand in FMCG Forum in Warsaw, Poland
Blue Business Media Sp. z o.o. Oddział Kraków, ul. Berka Joselewicza 21c, 31-031 Kraków
November 19, 2015
http://www.forum-a-brand.com/o-forum/ , my evaluation score was 4.32 on the scale from 1 to 5 where 5 is the best, the average of Forum speakers was 4.1
Już od pięciu lat, na Forum A-Brand, gromadzimy tych, których nie interesują czarno-białe, płaskie i nudne wizerunki marek. Spotykamy się po to, aby znaleźć odpowiedzi na powyższe...

An article in Dziennik Gazeta Prawna based on a telephone interview
INFOR Biznes Sp. z o.o
November 24, 2015
The article was written by a journalist Jakub Styczynski based on a telephone interview with me. Sadly it is not possible to attach a scan.

Discussion Panel on a conference about digital panels in shopping malls
Clear Channel Poland
December 3, 2015
Regional managers of Clear Channel from across Europe came to Warsaw to discuss with key external partners about digital panels in shopping malls.