Agata Skoniecka

• Żywiec variants, crafted line extentions of Żywiec – communication planning, leading development of distribution building process across selected regions
• Zwrotka Żywca – innovative digital interactive campaign designed to engage consumers with the brand and build awareness of Meskie Granie concert tour. The first interactive video clip.
Awarded with Mixx Awards in categories: Best video on-line campaign; Most innovative campaign of the year; Grand Prix – Best in Show.
• Męskie Granie 2014 – project leader, sole responsibility
- ATL communication – TVC, OOH, PRINT, DIGITAL
- Developing BTL support across channels
- Designing limited-edition packaging
- Leading the process of event idea development
• Juwenalia 2014 – strategy and creative idea development – “Angaż Żywca” – bringing the brand closer to young audience linking traditional events with digital communication
• Żywcem Dopełnij – digital consumer promo. Results: 850 000 applications, avg. 12 minutes spent on website
• Leading a comprehensive Żywiec Juwenalia 2013 sponsorship project incl.
- Developing communication idea of the brand at the events
- Running a digital activation called Najdłuższe Juwenalia Życia
- Designing BTL support
• Żywiec Męskie Granie 2013
- Sole responsibility for limited-edition packaging and merchandising development, as well as communication in ATL/BTL
- Effie Award in category: Sponsoring; Technology & Innovation

• Participating in development of brand communication and commercial strategy
• Supporting development and execution of Żywiec Lepiej promotion
• Implementation of the new Żywiec packaging design
• Cooperation with advertising, media, digital, event and PR agencies

• Developing brand strategy and executing communication plan (ATL and BTL)
• Marketing day-to-day operations
• “Królewskie Chwile Chwały” brand in-store activation, ATL support based on Legia Sponsorship
• New packaging development and implementation for Leżajsk brand
• Managing brand budget

• Projects for: Blend-a-med, Citi Handlowy, Garnier, Sanofi-Avetis, Nestle Nesvita,
• New Business
• Analyses of market, competitors and consumers
• Facilitating target group profile and insight development
• Developing concepts of advertising
• Developing communication strategies and product concepts

• Leading projects for: HP, Blend-a-med, Oral-B
• New product launch – Blend-a-med 3D white and 3D white with Pearls. ATL communication based on celebrity endorsement
• Developing and adapting new advertising concepts with global team
• Executive deadlines, handling budgets and managing campaign costs