Victor Boduen

Represent and develop company brand and products on Chinese market.

Establishing company office in Shanghai, WHOE registration.

Representing new brands of chocolate products to Chinese market.

Defining target customer groups and distribution channels. Conducting negotiations with

Distributors/Key Accounts and Sales Channels.

Managing sales (28 employees), administrative (7 employees) and logistics (4 employees) teams.

Elaborating global company′s strategy and goals in China with complete P&L responsibility.

Developing and optimizing the distribution channels in the regional business. Facilitating liaison with KA customers, chain convenient stores (C-Store, FamilyMart, Lawson, Alldays/Kedy, WuYuan), super and hypermarkets (Carrefour, Lotus, NongGongShang, LianHua).

Establishing and developing a distribution network of alcohol beverages in China with Shanghai as a primary market.

Developing marketing budget, determining products positioning and pricing policy elaborating.

Initiating and implementing marketing activations in accordance with brand strategy.

Product range developing. Promoting products and technology: presentations, exhibition

Confining the customer target groups, enhancing of customer care and maintenance.

Negotiating contracts with KA customers and distributors.

Elaborating and implementing customer loyalty concepts.

Planning, organizing and exercising supervision as well as leading of the employees on site.

Coordinating and managing of the contracts and activities of the outsourcing companies, and OEM producers.

Supervising of 23 administrative, sales and operational personal. Identifying and prioritizing revenue-generating business opportunities.

Starting business from the scratch and bring it to the designated customer.

Coordinating company’s production and sales teams on Chinese market cosmetics project.

Building, training and maintaining a high performing sales organization with regional responsibility.

Organizing and developing products regional sales in China.

Allocating sales appointments on a daily basis to team members, ensuring the quality and consistency of the sales process, from customer reception to sales meeting presentation (and materials) and onward.

Monitoring adherence to company operating policies and administrating disciplinary system.

Managing company’s logistic project, Chinese custom clearance.

Coordinating company’s Chinese market consulting project.