Rafał Lisik

• competitive milieu analysis
• consumer and market trends analysis
• coordination of yearly and quarterly communication flowcharts for entire brand portfolio
• coordination of marketing plans development (product, communication, sales, CRM)
• coordination of multi-departmental initiatives and special projects including senior management

• responsible for development and execution of long term and tactical communication strategies (TTL – B2C & B2B) inc. creative briefs, campaign execution including creative process supervision, TV /print / OOH/ new media production, media planning and buying, budget supervision
• hands on management of 3 communication teams directly responsible for B2C and B2B communication
• coordination and supervision of supporting media, creative and ambient agencies

• day to day account management
• development and execution of long term and tactical communication strategies
market, consumer and competitive analysis, preparation / supervision of research process and cooperation with the leading research companies, planning and implementing communication strategies incl. supervision of production process /print, TV incl. electronic media/, budgeting and supervision

• day to day account management
• active participation in development of long term and tactical communication strategies, strategic planning (incl. cooperation with BrainBox),
• preparation/supervision of research process and cooperation with the leading research companies, planning and implementing communication strategies incl. supervision of production process /print, TV incl. electronic media/, budget supervision