Przemysław Ochał

Director of Trade Marketing & Sales Support
Warszawa, mazowieckie

Doświadczenie zawodowe

Orange Polska S.A.
Director of Trade Marketing & Sales Support
• Managing of trade marketing activities - communication, creation and production of BTL, organising of media campaigns, provisioning of tools to ensure sales targets
• Responsible for P&L activities implemented by sales structures of Orange Poland
• Training management and development of sales employees
• Management of projects and activities supporting sales of Orange Poland products , as well as the incentive programs
• Co-operation with Orange Global within the Orange Retail Team
Orange Polska S.A.
Head of Department of B2C Sales Communication
• Managing of communication activities for the entire B2C sales structure
• Responsible for the development and distribution of tools and materials to support the sale of TP and PTK offers
• Sales planning and goal allocation between sales regions, monitoring and reporting of results
• Motivation program management, special events and supervision of the commission system
• Cooperation with PTK Centertel sp. z o.o. suppliers
• Supervision of training activities, work standards as well as sales knowledge
PTK Centerel
Head of B2B the Operations Marketing Department
• Development of the B2B sales network offer
• Responsible for the preparation of individual framework agreement for key clients
• Development and maintenance of a B2B customer base management application (Baza Meritum)
• Monitoring and reporting the work of regional structures
PTK Centerel
Manager of the SOHO Section / Manager of the B2B Planning and Sales Strategy Section
• Operational supervision of the work of regional B2B sales structures (10 sales regions, about 120 sales representatives):
- recruitment, supervision, coaching and training planning for the regional sales structures
- monitoring and reporting of sales results, supervision of the bonus system
• Preparing, developing and implementing B2B market offers
• Planning of sales terminals (sales forecast)
Logo
Sales representative/ Reional sales manager
PTK Centetrel sp. z o.o.
Acquiring of new customers, selling of PTK Centertel services
Management of regional sales team in Cracow : sales planning, targeting, monitoring.
Training and development of sales representatives, recruiting and coaching.

Projekty

Key projects
• Rebranding of Orange stores in connection with the implementation of Orange Love offer
• Expanded the display of live demo phones in the Orange stores
• Developed the principles of organisation and financing of employee events
• Led to the consolidation of support budgets for all organisational units in B2C Orange sales
• Prepared and implemented a nationwide leaflet strategy for the sale of fiber optic Internet
• Launched the visualisation of the TV content offer in Orange stores
• Managed a prepaid card registration project at Orange
• Developed and implemented a set of activities increasing sales of optical fiber
• Implemented solutions supporting disabled clients
• Orange stores in the Smartstore visualisation
• Rebranding of the TP Sales Division ☞ Orange
• Implemented a support structure for the growing channel of sales to key customers
• PTK ☞ Orange rebranding
• Developed the principles of B2B customer retention
• Prepared a solution for joint tendering of B2B clients of TP and Centertel
• Implemented a B2B Logistics service - delivery of equipment to B2B customers by courier
• Implemented an offer for business clients - Meritum
• Prepared a new B2B organisational structure, including the plan for implementation of a direct agency sales channel (KKB)

Specjalizacje

Sprzedaż
Zarządzanie sprzedażą

Grupy

Zwierzęca recepta na sukces w biznesie
Zwierzęca recepta na sukces w biznesie
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