Monika Thorne (Blaim)

-Responsible for OLAY product portfolio: Anti-Wrinkle, Complete, Pink, Cleansing (~$60M sales);
-Creates marketing strategies, manages product portfolio;
-Manages and develops the Team;
-Leads consumer market intelligence and creates insights and concepts for campaigns;
-Makes strategic recommendations to management;
-Develops regional brand toolkits covering all consumer touchpoints (pack, on shelf, digital, media);

- Founding member of Procter & Gamble Active Cosmetics Division, competitor to Vichy;
-Integrates into P&G and globally expands a newly acquired derma brand (www.ddf.com);
-Manages and develops Team (cross functional and direct reports);
-Creates retail-based strategy for the new brand proposition;
-Negotiates with retailers (pharmacy chains, drugstores) and pharmacy distributors;
-Directly manages US business including retailer negotiations;
-Develops global NPD and 10-year innovation road map;
-Manages P&L (~$8M sales).

-Manages group product portfolio for the Haircare business: Pantene, Head & Shoulders, Herbal Essences, Aussie ($200M sales);
-Creates Marketing strategy and develops Haircare portfolio;
-Manages cross-functional team and a team of internal marketing specialists;
-Prepares local marketing campaigns, creates media strategy, implements media plan;

-Creates local marketing strategy, leads communication campaigns and develops product portfolio;
-Leads annual media strategy analysis and recommendations;
-Manages media, PR and promo agencies as well as internal marketing specialists;
-Manages marketing budget $10M.

- Led Duracell mega-brand relaunch and doubled share of Duracell premium proposition.
- Recommended to launch Duracell Rechargeables into UK and achieved +13ppt value share increase over 2 years. Initiative nominated to Marketing Society awards.

Research student: Resposible for recommendations for a launch of a new cosmetic line into Switzerland. Specialities: Shopper behaviour and retail loyalty.

CEMS internship: Responsible for creation of internal processes for credit derivatives, support in fixed-income management and analysis of investment products.

Analysed consumer, customer, market and competitive data. Prepared marketing recommendations and plans. Participated in advertising development process.