Marcin Piekarczyk

www.lacoste.com/ae
www.lacoste.com/sa

Responsible for the marketing department of online store - www.oleole.pl (one of the largest electronic goods retailer on Polish market). Including business and marketing planning and holding full ownership of marketing budget. The role consisting of employee management and leadership. Being resposible for all marketing channels i.e. SEM, SEO, Affiliates, Email, Social Media and others. Producing ideas and running marketing campaigns for the largest electronic goods producers/suppliers (i.e. Samsung, Bosch, Amica, Liebherr etc). Also, helping to promote particular products/ranges.Actively managing the website front end (including UX) and merchandising over 10 000 products. Furthermore, in charge of projects, services and ideas improving the brand competiveness.

Successes:

• Structured and employed the whole department. Brought to the business a couple of talents
• Significantly improved cost of sale
• Being in charge, or being involved in a couple of projects improving brand effectivenes and brand
proposition (for example new sales channel, delivery proposition etc)
• Planned and implemented content marketing strategy for the brand/ website, ahead of the
market (including launching a blog - www.blog.oleole.pl)
• Coordinated or/and being in charge of two highly successful multichannel marketing campaign
consisting of the Internet activities, radio, TV, outdoor (billboards, underground videos, bus
posters etc). Also, helping to record and sign off a TV advertisement (http://tiny.pl/q3f8r).

Responsible for day to day management of Sainsbury's and Ebay businesses (sales over £1.5m) , ensuring Comet achieves its profit targets and service level agreements. In addition managing internal and external interfaces through implementing efficient and effective processes. The role was based within E-Commerce department.

Additional Roles:
• Working closely with clients to ensure all product data and product level forecast is managed to the agreed standards of accuracy and timelines, and ensuring continuous improvements.
• Delivering budgeted sales, margin and contribution for the Sainsbury’s channel; managing channels’ performance, P&L and enhancement of existing products/services proposition
• Project work- improving service, processes and integrating and embedding new activities into the Comet team
• Producing reports to support monthly and any ad-hoc client reviews

Responsible for monitoring Kitchen Science and Laskys (White Goods) brand/website competiveness, service offering and promotional activities. Also, managing relationship and working closely with key extended range suppliers for Comet Group Ltd.

Additional Roles:
• Being in charge of pricing and commercial strategy for KitchenScience.co.uk, Laskys.com (White Goods), KitchenScience-DIrect and Laskys-Direct (White Goods).
• Working closely with web marketing team on affiliate campaigns, SEO optimization, price comparison, social media and paid search activities
• Managing social media accounts for Kitchen Science
• Setting up and executing the promotional plan for KitchenScience.co.uk Laskys.com and KitchenScience-direct (Ebay Store) ; working with web designers to brief in and sign off content
• Analysing and optimising the website in order to increase traffic and conversion.
• Working closely with the customer service team (CIC) to ensure they are engaged, informed and motivated
• Monitoring and being involved in KitchenScience.co.uk and Laskys.com websites development; working with overseas agency.
• Assisting the team with all financial and commercial reports

Other:
• Assisted other teams in developing Pricing Tool- internal file helping commercial teams to react to the market quicker as well as to make better commercial decisions; saving over £100k
• Supported the development of Ebay stores for Kitchen Science (KitchenScience-Direct) and Laskys (Laskys-Direct); generating 16% sales increase
• Launched social media accounts for KitchenSciece

Planning promotional activities for Tenpin Bowling in Maidenhead as well as executing national marketing and sales strategy.
The role required out of the box acting and highly proactive attitude.

Additional roles:
• Networking and working closely with local businesses
• Organising events and deciding on marketing channels to promote them; direct mail, PR activies, exhibitions, social media, advertising
• Running social media campaigns
• Database management
• Excellent customer service and telephone manners; proactive calls, answering customer service queries
• Helping sales colleagues with any customer service issues
• B2B and B2C sales