Magdalena Szulim

• active search for new channels and sales methods
• expanding the license and product portfolio
• co-creation, development and implementation of processes related to the development of the company as well as implementation and development strategies for new business areas launched together with the Company's Management Board
• co-organizing and representing the company at fairs (including IFA Berlin, GoldExpo)
• cooperation with Retail store chains, distributors, wholesalers, license Partners and others

• regular meetings with Licensees (from product categories like: textile, toys, BTS, FMCG, accessories) to keep a close track on the sales numbers in order to increase the sales volumes, products listing in Retail
• initiating pro-sales activities, in-store activations in Retail in cooperation with Licensed Partners
• building and developing close relationships with buyers and marketing people at Retail
• updating buyers on ELC properties and licensees’ range of products to ensure best listings

• trade negotiations with the store chains
• acquiring new customers
• cooperating with and looking after the trading partners won over
• contacting buyers in retail chains directly and determining promotion schedules with them
• preparing and verification of the product offers for the retail partners

2012 - 2015: Senior Account Manager / Key Account Manager (IQFM / JML)
• acting as representative of JML in Poland;
• acquiring new customers [retail chains, including Carrefour, Makro, Marcpol, E.Leclerc];
• participating in trade negotiations;
• cooperating with and looking after the trading partners won over [including Biedronka, Carrefour, E. Leclerc, Makro, Marcpol, Polo Market, Tesco];
• contacting buyers in retail chains directly and determining promotion schedules with them;
• co-creating and managing the website www.jmldirect.pl;
• participating in direct sales management [online store, My Deal, Allegro, DRTV];
• managing the Account Executives team.

2010-2013: Account Manager (IQFM)

• managing several merchandising projects implemented for foreign customers [Icon Live, Foster, Rand];
• providing full support to the Customer with regard to the launching of the Customer’s products on the Polish market, winning over new retail chains as collaborators; participating in trade negotiations, cooperating with a logistics company, preparing all procedures related to orders, returns, and complaints;
• managing direct reports (Account Executives: 2-5 people);
• communicating with Customers only and exclusively in English;
• coordinating, supervising and accounting for the work of a group of over 200 Merchandisers and Supervisors across Poland as well as full project coordination;
• organising training for Visual Merchandisers and Supervisors.

2007 - 2010: Recruitment Coordinator (IQFM)

• organising recruitment, mainly for the jobs of Sales Representative and Area Manager;
• coordinating the company’s presence and representing it at regional job fairs;
• attending job interviews;
• processing/analysing data; implementing new recruitment techniques and standards.