пропозиції роботи
Maciej Szurek
Manager with 10 years of experience in top-notch FMCG / Automotive / Consumer Electronics brand management and proven ability to drive business results.
Warszawa,
mazowieckie
Dołącz do GoldenLine i obejrzyj pełny profil tego użytkownika
Zobacz pełny profil
Umiejętności
motoryzacja
Brand Activation
Architektura marki
Świadomość marki
rozwój marki
Zarządzanie Marką
Analiza biznesowa
Rozwój działalności
Strategia biznesowa
Analiza konkurencji
Sprzęt RTV i AGD
Consumer Insight
Analiza danych
Digital Marketing
Strategii dystrybucji
E-commerce
FMCG
Marketing Zintegrowany
Internet
Przywództwo
Analiza rynku
Komunikacja Marketingowa
zarządzanie marketingiem
Strategia marketingowa
Microsoft Office
Marketing internetowy
Zarządzanie P&L
Optymalizacja portfela
Prezentacje
Rozwój produktu
wprowadzanie produktu
Zarządzanie produktem
marketing produktu
Project Management
Promocje
Shopper Marketing
Planowanie strategiczne
Budowanie zepołu
Przywództwo w zespole
Trade Marketing
Promocje towarowe
ATL
Zarządzanie zespołem
Sprzedaż
BTL
Prawo jazdy kat B
FMCG brand and product management
Języki
angielski
biegły
niemiecki
podstawowy
Doświadczenie zawodowe
Marketing & Sales Manager Home Appliances for Poland & Baltics
Responsible for: launching 4 product categories on Polish market
Key performance Indicators: distribution, sales volume, margin, stock
Place in the company’s structure: reported to Marketing Director, managed 2 direct reports
Main Duties:
- full responsibility for launch strategy (product portfolio, price positioning, distribution mix, promotion and P&L)
- leading cross functional teams (sales, marketing, finance, logistic)
- building a team of product managers
Selected achievements:
- successfully defended launch strategy at European Marketing Forum
- profitability turnaround within first 6 mths
- established distribution at 3 major national retail chains (MSHP, Euro Net, Media Expert) within first 9 mths
- built and lead a team of 2 direct reports
Key performance Indicators: distribution, sales volume, margin, stock
Place in the company’s structure: reported to Marketing Director, managed 2 direct reports
Main Duties:
- full responsibility for launch strategy (product portfolio, price positioning, distribution mix, promotion and P&L)
- leading cross functional teams (sales, marketing, finance, logistic)
- building a team of product managers
Selected achievements:
- successfully defended launch strategy at European Marketing Forum
- profitability turnaround within first 6 mths
- established distribution at 3 major national retail chains (MSHP, Euro Net, Media Expert) within first 9 mths
- built and lead a team of 2 direct reports
Product & Offer Manager
Responsible for product, pricing and consumer promotion of all Volvo car models on the Polish market
Key performance Indicators: sales volume, market share, margin
Place in the company’s structure: reports to Marketing & PR Director, leads a team of 2 direct reports
Main Duties:
- full responsibility for 2 new car models launch on the Polish market (leading cross functional team)
- analyzing market, competition and consumer data
- product specification and price positioning
- profitability turnaround
Selected achievements:
- exceeded launch targets by 68%
- built and lead a team of 2 direct reports
- prepared from scratch consumer promotion strategy
- introduced product training and certification program for salesmen to the highest satisfaction of over 120 parcicipants
Key performance Indicators: sales volume, market share, margin
Place in the company’s structure: reports to Marketing & PR Director, leads a team of 2 direct reports
Main Duties:
- full responsibility for 2 new car models launch on the Polish market (leading cross functional team)
- analyzing market, competition and consumer data
- product specification and price positioning
- profitability turnaround
Selected achievements:
- exceeded launch targets by 68%
- built and lead a team of 2 direct reports
- prepared from scratch consumer promotion strategy
- introduced product training and certification program for salesmen to the highest satisfaction of over 120 parcicipants
Interim Marketing & Sales Manager
Manufaktura Czekolady
Responsible for delivering long term business development strategy for hand-made, bean-to-bar, eco chocolate manufacturer based on 3 key areas
Key Performance Indicators: approval of developed strategies by owners
Place in the company’s structure: reported directly to the owners
Main duties:
- complete reengineering of business model and price positioning
- introduction of new distribution channel development plan
- communication strategy
Selected achievements:
- improved key brand margin by 6ppt
- redesigned business model to enable cooperation with large grocery chains
- developed export strategy
- began cooperation with Enterprise Europe Network
- introduced unique communication strategy which resulted in lots of free publicity (high-reach national media: Dzieńdobry TVN, Gazeta Wyborcza, Wysokie Obcasy, Rzeczpospolita; up-market press and magazines: Gazeta Prawna, Puls Biznesu, Manager Magazine, Voyage; and trade press: Kuchnia, portalspozywczy.pl, biokurier.pl)
Key Performance Indicators: approval of developed strategies by owners
Place in the company’s structure: reported directly to the owners
Main duties:
- complete reengineering of business model and price positioning
- introduction of new distribution channel development plan
- communication strategy
Selected achievements:
- improved key brand margin by 6ppt
- redesigned business model to enable cooperation with large grocery chains
- developed export strategy
- began cooperation with Enterprise Europe Network
- introduced unique communication strategy which resulted in lots of free publicity (high-reach national media: Dzieńdobry TVN, Gazeta Wyborcza, Wysokie Obcasy, Rzeczpospolita; up-market press and magazines: Gazeta Prawna, Puls Biznesu, Manager Magazine, Voyage; and trade press: Kuchnia, portalspozywczy.pl, biokurier.pl)
Regional Brand Leader CEE
Responsible for delivering brand development strategy for Kitekat brand in CEE region (brand communication, product innovation, distribution channel, pricing strategies, business modelling)
Key Performance Indicators: approval of developed strategies by Regional Marketing Directors Forum, strategies deployment in line with targets
Place in the company’s structure: reported to Innovation Director Catcare CEE, manages indirectly international team of 10+ people (internal: local marketing, consumer insights, sales, finance, production, R&D, commercial packaging; external: strategic agency, research agency)
Main duties:
- leading international project groups
- delivering regional ATL and BTL communication
- stimulating brand growth through consumer driven innovation
- new distribution channel development
- optimizing brand business model
- working in close cooperation with research agency and advertising agency
Selected achievements:
- delivered tailored product solutions for discounter channel in CEE region on Kitekat, Whiskas and Pedigree brands (4 NPD)
- improved brand margin in CE region: Kitekat Dry +2,2ppt
- developed 4 TV spots and regional images library for local BTL agencies
- co-created pan european Brand Book (Kitekat Brand Compass)
- 5 times represented Mars during student job fairs (Dni Kariery, Akademia Wiedzy Praktycznej, AIESEC MEGA) giving speeches on marketing in global FMCG companies
Key Performance Indicators: approval of developed strategies by Regional Marketing Directors Forum, strategies deployment in line with targets
Place in the company’s structure: reported to Innovation Director Catcare CEE, manages indirectly international team of 10+ people (internal: local marketing, consumer insights, sales, finance, production, R&D, commercial packaging; external: strategic agency, research agency)
Main duties:
- leading international project groups
- delivering regional ATL and BTL communication
- stimulating brand growth through consumer driven innovation
- new distribution channel development
- optimizing brand business model
- working in close cooperation with research agency and advertising agency
Selected achievements:
- delivered tailored product solutions for discounter channel in CEE region on Kitekat, Whiskas and Pedigree brands (4 NPD)
- improved brand margin in CE region: Kitekat Dry +2,2ppt
- developed 4 TV spots and regional images library for local BTL agencies
- co-created pan european Brand Book (Kitekat Brand Compass)
- 5 times represented Mars during student job fairs (Dni Kariery, Akademia Wiedzy Praktycznej, AIESEC MEGA) giving speeches on marketing in global FMCG companies
Junior Brand Manager / Brand Manager
Responsible for turnover, market share, profit and brand equity building of Kitekat brand (the biggest brand in catfood category)
Key Performance Indicators: sales value, market share, margin, delivery of projects on target, on time, on budget, feedback 360’ (online anonymous survey concerning quality of cooperation with internal and external partners)
Place in the company’s structure: reported to Marketing Manager Catcare, manages indirectly project groups of 5+ people (internal: sales, trade marketing, finance, logistics, demand planning; external: strategic agency, research agency, media house)
Main duties:
- monitoring key business parameters and identifying opportunities to improve local business performance
- developing, executing and measuring integrated marketing projects in line with portfolio strategies
- leading multi departmental teams
- building relationships with internal and external parties to ensure effective implementation of plans
- budgeting and managing brand P&L
Selected achievements:
- exceeded sales value growth objectives: 2007 (+11%), 2008 (+13%) i 2009 (+4,4%)
- key competitor stopped gaining and started losing market shares: Private Label Cat Dry Market Share 2007 (+0,1ppt), 2008 (-4,5%ppt), 2009 (-2,1ppt)
- changed category promotion standards (extra free, price off) into brand equity building activities, delivered double digit growth executing them, was nominated for Mars Regional Marketing Excellence Award
- for 3 consecutive years developed concepts and successfully executed the biggest multibrand activities (Whiskas/Pedigree) in the category, delivered double digit growth, improved profitability and introduced Corporate Social Responsibility theme
- co-created the biggest in polish Internet social-educational platform for cat/dog owners www.ulubiency.wp.pl
- in recognition for excellent results on the Polish market assigned to lead the biggest brand in the category on the regional level
Key Performance Indicators: sales value, market share, margin, delivery of projects on target, on time, on budget, feedback 360’ (online anonymous survey concerning quality of cooperation with internal and external partners)
Place in the company’s structure: reported to Marketing Manager Catcare, manages indirectly project groups of 5+ people (internal: sales, trade marketing, finance, logistics, demand planning; external: strategic agency, research agency, media house)
Main duties:
- monitoring key business parameters and identifying opportunities to improve local business performance
- developing, executing and measuring integrated marketing projects in line with portfolio strategies
- leading multi departmental teams
- building relationships with internal and external parties to ensure effective implementation of plans
- budgeting and managing brand P&L
Selected achievements:
- exceeded sales value growth objectives: 2007 (+11%), 2008 (+13%) i 2009 (+4,4%)
- key competitor stopped gaining and started losing market shares: Private Label Cat Dry Market Share 2007 (+0,1ppt), 2008 (-4,5%ppt), 2009 (-2,1ppt)
- changed category promotion standards (extra free, price off) into brand equity building activities, delivered double digit growth executing them, was nominated for Mars Regional Marketing Excellence Award
- for 3 consecutive years developed concepts and successfully executed the biggest multibrand activities (Whiskas/Pedigree) in the category, delivered double digit growth, improved profitability and introduced Corporate Social Responsibility theme
- co-created the biggest in polish Internet social-educational platform for cat/dog owners www.ulubiency.wp.pl
- in recognition for excellent results on the Polish market assigned to lead the biggest brand in the category on the regional level
Communication Manager
Responsible for: developing brand communication strategy for XL Energy Drink
Key Performance Indicators: approval of prepared brand communication strategy, strategy deployment in line with targets
Place in the company’s structure: reported to CEO
Main Duties:
- analyzing market, competition and consumer data
- identifying communication contexts and consumption occasions
- recommending communication strategy
Selected achievements:
- created from scratch new communication strategy for XL Energy Drink
- delivered XL Energy Drink product placement in a computer game
- initiated cooperation with co-branding (Heyah, PTC) and cross-promotion (House, Artman) partners
Key Performance Indicators: approval of prepared brand communication strategy, strategy deployment in line with targets
Place in the company’s structure: reported to CEO
Main Duties:
- analyzing market, competition and consumer data
- identifying communication contexts and consumption occasions
- recommending communication strategy
Selected achievements:
- created from scratch new communication strategy for XL Energy Drink
- delivered XL Energy Drink product placement in a computer game
- initiated cooperation with co-branding (Heyah, PTC) and cross-promotion (House, Artman) partners
Category Marketing Assistant
Took part in Graduate Development Program
Responsible for preparing brand development recommendation for Skrzat product portfolio
Key Performance Indicators: approval of delivered brand development strategy, strategy deployment in line with targets
Place in the company’s structure: reported to Marketing Manager Laundry and Cleaning
Main duties:
- analyzing market, competition and consumer data
- identifying challenges and opportunities
- recommending tactical and long term solutions
Selected Achievements:
- based on in-depth analysis (company, competition, consumer) prepared a recommendation for rebranding of Skrzat product portfolio, which later on resulted in launch of E-Boom brand
Responsible for preparing brand development recommendation for Skrzat product portfolio
Key Performance Indicators: approval of delivered brand development strategy, strategy deployment in line with targets
Place in the company’s structure: reported to Marketing Manager Laundry and Cleaning
Main duties:
- analyzing market, competition and consumer data
- identifying challenges and opportunities
- recommending tactical and long term solutions
Selected Achievements:
- based on in-depth analysis (company, competition, consumer) prepared a recommendation for rebranding of Skrzat product portfolio, which later on resulted in launch of E-Boom brand
Trainee at Events Department
Incisive Media
Edukacja
Wydział Nauk Społecznych, Filozofia, magisterskie
Uniwersytet Gdański
Specjalizacje
Marketing
Zarządzanie marką
Marketing
Zarządzanie produktem
Sprzedaż
Zarządzanie sprzedażą
Zainteresowania
INTERESTS
lifestyles
electronic music
cyber gaming
extreme sports
lifestyles
electronic music
cyber gaming
extreme sports
Inne
MBTI PROFILE
ENTP http://en.wikipedia.org/wiki/ENTP#ENTP_characteristics
RECOMMENDATIONS
LinkedIn
http://pl.linkedin.com/pub/maciej-szurek/3/1b9/b28
ENTP http://en.wikipedia.org/wiki/ENTP#ENTP_characteristics
RECOMMENDATIONS
http://pl.linkedin.com/pub/maciej-szurek/3/1b9/b28
Grupy
Uniwersytet Gdański
Studia na Uniwersytecie Gdańskim to konkurencyjność na rynku pracy. Pożądane wśród pracodawców kierunki studiów, praktyczne umiejętności dzięki nowoczesnym pracowniom oraz stażom.
Design
czyli grafika komputerowa szeroko pojęta. Grupa dla wszysktich webdesignerów, operatorów DTP, projektantów.
Internet 3D
Grupa skupiająca użytkowników, badaczy oraz deweloperów szeroko rozumianego trójwymiarowego Internetu oraz światów wirtualnych (np. Second Life).
Marketing Interaktywny
Grupa dla osób zainteresowanych tematyką dynamicznie rozwijającej się branży IT i Nowych Mediów
Marketing praktyków
Grupa poświęcona wymianie doświadczeń praktyków marketingu i komunikacji marketingowej. Mam nadzieję na niekomercyjną wymianę uwag i spostrzeżeń na temat komunikacji marketingowej na polskim rynku.
Projekty start-up
internetowe start-upy, wszystko co zwiazane z nowymi projektami, ich finansowaniem i zarzadzaniem
Skazani na sukces.
Grupa jest tylko i wyłącznie dla ludzi, którzy nie boją się podjąć wyzwań na skalę globalną oraz takich, którzy nie boją się kontaktów z rekinami biznesu.
