Katarzyna Szafran

Coordinate for the Central and Southern Europe (CSE) business unit the adaptation, harmonization and on-time introduction of graphics for the entire brand portfolio of The Coca-Cola Company.

Ensure artworks compliancy of Scientific & Regulatory Affairs, Legal and CIPAC requirements in any single geography.

Lead and manage a team of local coordinators (external agencies) based in the geographies to ensure graphics impact the market as per scheduled timings and respecting local requirements.

Key Duties/Responsibilities:
• Coordinate and lead all packaging initiatives for all the geographies in CSE (23 countries) such as introduction of new visual identity and launch of promotional graphics on primary and secondary pack and on pop materials.
• Ensure harmonization of graphics for the brands all throughout CSE geographies.
• Ensure respect of timings.
• Ensure and guarantee respect of legal, SRA and CIPAC requirements by geography.
• Supervise and coordinate a team of local graphic coordinators (external)

- Implementation of ATLAS Quality & Food Safety (system application)
Project scope
- 4 factories located in Poland
o Dry pet food
o Wet pet food
o Cat Milk
o Chocolate
- Area of implementation
o Raw material deliveries acceptance
o Raw materials testing
o Semi finished product testing
o Finished products testing
- Key responsibilities
o Management of the project
o Execution of the project in line with the vision
o Project Status updates
o Business Resource Assignment and supervision
o Tests completion & Sign Off
o Go-Live Sign Off

- Regional level (Mars Central Europe: 19 markets, 6 factories)
o Creation of the network of external partners capable to deliver innovation to Mars
o Promotion of external world ideas within Mars Central Europe
o Supplier Innovation projects management. Protection of Mars business by IP and confidentiality contracts
o Packaging Vendor Assurance outsourcing to external agency

- Local level
o Assurance of implementation of relevant Mars Quality Global Standards at Mars factories and Raw Material suppliers.
o Development of Raw Material risk assessment
o New Raw Material suppliers development and approval in terms of food safety and quality standards
o Monitoring and improvement of Raw Materials quality conformance

- Regional level (Mars Central Europe: 19 markets, 6 factories)

o Management of Packaging Vendor Assurance in Mars Central Europe
§ Definition and implementation of Packaging VA strategy in the region for 6 Mars factories in Mars Central Europe, 85 packaging suppliers, 4 thousands packaging items (70 mio eur spent)
§ Development of new tools, measures and processes within VA area
§ Knowledge Management and trainings in Packaging VA
§ Maintenance of relationships with key Packaging Suppliers
o Creation of the network of external partners capable to deliver innovation to Mars
o Promotion of external world ideas within Mars Central Europe
o Supplier Innovation projects management. Protection of Mars business by IP and confidentiality contracts


- Local level:
o Management of local Raw Materials Vendor Assurance
§ Implementation of Raw Materials Vendor Assurance strategy on local level (200 raw materials suppliers, 550 raw material items, 90 mio eur spent)
§ Line management of 3 associates

- Creation of strategies for packaging graphics and graphics Vendor Assurance in the region
- Negotiations of all conditions related to the commercial relationship between Mars and graphics and printing tools suppliers in the region.
Budget: 2 600kEur.
- Development and maintenance of the packaging development and Vendor Assurance processes
- “Olympus Mons Graphics” project - outsourcing of Packaging Graphics area to external agency
- Implementation of innovation ideas in the graphics and print process area
- Line management of 3 associates

- Provision of Print Development expert advice to Markets and their Agencies for new European brand flag re-lunches in Pet Food area
- Leadership for all European Print Development projects for 13 Mars factories in 8 countries, contact with 200 packaging suppliers and 40
creative agencies, 8000 packaging items, 11 global pet food brands)

assignment at Masterfoods Netherlands, Veghel

- Management of 900 new packaging projects development for Mars factories in Central Europe (Poland, Hungary)
- Line management of 2 associates
- Project management : “One Graphics” implementation in Masterfoods Central Europe (centralization of all European packaging reprography and artwork compilation at one external agency)